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3 Years On Campus Bachelors Program
London Metropolitan UniversityThe BA (Hons) Advertising, Marketing Communications and Public Relations at London Metropolitan University is designed to equip students with a comprehensive understanding of modern marketing strategies, creative communication, and public relations practices. This program balances theoretical knowledge with practical application, preparing students for dynamic careers in marketing, advertising, and communications industries.
Year 1: Students build a solid foundation in core marketing and communication principles. Key modules cover introduction to advertising, media studies, marketing fundamentals, and public relations strategies, alongside skills in digital tools, communication writing, and research methods.
Year 2: The focus shifts to practical application. Students engage in projects that simulate real-world advertising and PR campaigns. Modules include brand management, creative campaign planning, media planning, consumer behavior, and digital marketing. Group projects and case studies enhance teamwork and problem-solving skills.
Year 3: Students develop specialized expertise and work on a capstone project that integrates learning from all previous years. The final year emphasizes strategic communication, integrated marketing campaigns, and professional portfolio development. Students also explore career-oriented electives, such as social media strategy, crisis communication, and content marketing.
London Metropolitan University places strong emphasis on hands-on experience and industry engagement:
Work Placements and Internships: Students have opportunities to secure placements at leading advertising agencies, PR consultancies, and corporate marketing departments, gaining real-world insights.
Live Projects and Case Studies: Many modules include projects with actual brands and businesses, allowing students to apply theory to practical campaigns.
Student Societies and Competitions: Students can participate in societies related to marketing, PR, and creative communication, and compete in events such as brand challenges and campaign contests, fostering innovation and teamwork.
Industry Guest Lectures and Workshops: Regular sessions with professionals help students stay updated on industry trends and develop professional networks.
London Metropolitan University provides dedicated career support, including:
Career guidance and counselling to plan professional pathways.
Workshops for CVs, portfolios, and interview preparation to boost employability.
Networking events and on-campus recruitment sessions connecting students with potential employers.
Employability:
Graduates of this program are highly sought after in marketing, advertising, and communications sectors. Alumni have secured roles at top agencies, multinational corporations, media organizations, and digital marketing firms, as well as pursuing entrepreneurial ventures.
Further Academic Progression:
Students can choose to further their studies with postgraduate programs such as an MA in Marketing, MSc in Strategic Communication, MSc in Digital Marketing, or MBA in Marketing and Communications, enhancing both career prospects and academic depth.
96 UCAS tariff pointsGCSE - English Language and Mathematics GCSE at grade C/4 or above (or equivalent)IELTS - Overall score of 6.0, with no sub-test less than 5.0TOEFL - Overall score of 72 with component scores: Listening: 17 | Reading: 18 | Writing: 17 | Speaking: 20A personal statement, explaining your interest in the course, your enthusiasm, and relevant experiences Certified translations of any documents not in English PR ExecutiveMarketing ExecutiveBrand ManagerDigital Marketing SpecialistSocial Media ManagerAdvertising Account ManagerMedia PlannerCommunications OfficerContent StrategistCopywriterEvent CoordinatorMarket Research AnalystPublic Affairs OfficerMarketing AnalystCreative StrategistCampaign ManagerClient Services ExecutiveMedia Relations SpecialistCorporate Communications Manager
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