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The BA (Hons) Digital Media at London Metropolitan University is designed for students who want to explore the creative and technical aspects of digital communication, design, and storytelling. The course blends practical skills with critical theory, preparing graduates to thrive in areas such as digital design, media production, interactive technologies, and content creation. Students develop a strong foundation in digital tools, creative thinking, and project management while also learning how media shapes modern society.
Curriculum Structure:
The program is structured across three years, gradually moving from fundamental skills to advanced projects and professional practice.
Year 1:
The first year introduces you to the foundations of digital media, design principles, communication theory, and creative production techniques. You’ll gain practical experience with industry-standard software and tools, while also exploring how digital culture impacts the way people interact with technology. This year is about building confidence and discovering your creative style.
Year 2:
In the second year, the focus shifts towards specialisation and applied projects. You’ll dive deeper into areas like animation, interactive media, video production, and digital storytelling. At the same time, you’ll learn about audience engagement, branding, and user experience design. This stage helps you refine your technical skills while encouraging you to experiment with innovative forms of media expression.
Year 3:
The final year is centred around independent projects and professional readiness. You’ll work on a major creative project that showcases your strengths, as well as a research dissertation that demonstrates your ability to think critically about media and its impact. There’s also a strong emphasis on career preparation, with portfolio development, networking opportunities, and real-world briefs from industry partners.
Accreditation:
The program follows the UK higher education standards and is recognised as a validated undergraduate degree in line with national quality benchmarks.
Campus Location:
London Metropolitan University is based in the heart of London, giving students access to one of the world’s most dynamic creative and digital hubs. Being in London provides countless opportunities for networking, internships, and inspiration from the media, design, and technology industries around you.
The course emphasises hands-on learning, ensuring you gain practical experience alongside your academic studies. Opportunities include:
Live Projects and Industry Briefs: Students regularly work on projects set by real clients, simulating professional challenges.
Internships and Work Placements: The university’s strong industry connections help students secure placements in creative agencies, production houses, and digital studios across London.
Workshops and Masterclasses: Industry professionals are often invited to share insights and run sessions on emerging technologies, trends, and creative strategies.
Creative Communities: You’ll be encouraged to join student societies, media clubs, and collaborative initiatives where you can experiment with your skills and connect with like-minded peers.
London Metropolitan University supports students through career services that include one-to-one guidance, CV and portfolio workshops, interview practice, and networking events.
Employability:
Graduates from the Digital Media program go on to a wide range of careers, including digital design, web development, media production, animation, social media management, content creation, UX/UI design, marketing, and creative project management. Employers value the mix of technical ability, creativity, and problem-solving skills that students gain throughout the course.
Further Academic Progression:
After completing the degree, many students choose to continue their studies with a Master’s in Digital Media, Creative Media Practice, Interactive Design, or Marketing and Communications. Others pursue postgraduate research or professional training in specialist areas such as game design, virtual reality, or digital innovation.
112 UCAS tariff pointsGCSE - English Language at grade C/4 or above (or equivalent)IELTS - Overall score of 6.0 with 5.5 in each componentTOEFL - Overall score of 72 with component scores: Listening: 17 | Reading: 18 | Writing: 17 | Speaking: 20A personal statement, explaining your interest in the course, your enthusiasm, and relevant experiences Certified translations of any documents not in English Complete and pass High School Certificate (HSC) Classes X and XII Grade: 60% or above in both years Grade: 50% plus in 10th AND 65% plus in 12thOption A – Standard Awards SAT: 1100 (550+ in both sections) ACT: 22+ AP Tests: 2 passes at grade 3+ in relevant subjects 1 year (30 credits) Community College/University: GPA 2.7+ Accepted Combinations: 1 AP (3+) + 1 SAT (550+) 1 AP (3+) + 2 IB HL (H5+) 1 SAT (550+) + 2 IB HL (H5+) For IB courses with UCAS tariff points → see course page for specific requirement Option B – USA Assessment Alternative (only if SAT/ACT/AP not taken in past 2 years) High School Diploma: GPA 2.8+, with B in relevant subjects GED: 165+ in each of 4 subject testsDigital designermultimedia specialistweb developerUX/UI designeranimatorvideo editordigital content creatorsocial media managermarketing executivemedia producergame designerinteractive media developerbranding consultantcommunications officerproject manager in creative industriesvisual effects (VFX) artistcopywriter for digital platformscreative strategistadvertising executive
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London Metropolitan University
