BA Hons Media and Marketing

The BA (Hons) Media and Marketing at London Metropolitan University is a dynamic program designed to equip students with a strong foundation in both media and marketing disciplines. This course blends creative thinking, practical skills, and strategic understanding, preparing graduates to thrive in the fast-evolving world of media, marketing, and communications. Students will explore the intersection of marketing theory, digital media, branding, and consumer behaviour, gaining hands-on experience and critical insights into real-world industry practices.

Year 1: Students are introduced to the core concepts of marketing, media studies, and communication theory. Modules focus on developing essential analytical, research, and digital skills, including marketing principles, media production basics, and introductory branding strategies. This year lays the groundwork for understanding the broader media and marketing landscape.

Year 2: Building on the first year, students delve deeper into digital marketing, advertising, content creation, and media management. Practical projects allow students to apply theory to real-world scenarios, including campaigns, social media strategies, and multimedia production. Emphasis is placed on developing creativity, strategic thinking, and problem-solving skills.

Year 3: The final year focuses on specialisation, professional practice, and independent research. Students undertake a major project or dissertation, integrating media and marketing knowledge to solve real industry challenges. Advanced modules include strategic marketing, brand management, digital communications, and media analytics, preparing graduates for professional roles or further academic study.

Curriculum Structure:
The course combines theoretical learning with practical application, ensuring students develop both analytical and creative skills. Core components include:
• Marketing Foundations: Understanding consumer behaviour, branding, and market research.
• Media Skills and Production: Hands-on experience with digital content creation, social media campaigns, and multimedia platforms.
• Strategic Modules: Focused on marketing strategy, campaign management, and media planning.
• Capstone Project: A substantial individual or group project that synthesises learning across the program, demonstrating creativity, strategy, and professional skills.

Accreditation:
The program meets UK higher education standards and is recognised for its professional relevance in the media and marketing sectors, ensuring graduates are well-prepared for employment or further studies.

Campus Location:
London Metropolitan University is located in the heart of London, UK, offering students access to a vibrant media and marketing hub, industry networking opportunities, and modern campus facilities.