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3 Years On Campus Bachelors Program
Manchester Metropolitan UniversityManchester Metropolitan University offers a BA (Hons) Advertising and Brand Communication degree that will equip the student with broad and insightful understanding of the dynamic advertising and brand management industry. The program places specific focus on developing students' creative, strategic, and analytical skills necessary to thrive in the dynamic media and marketing culture. It sets students up to critically examine advertising theory, consumer behavior, and online brand communication for a variety of career functions in advertising and marketing industries.
Curriculum Structure:
The curriculum weaves theoretical foundations together with hands-on learning activities, covering the following:
Core Advertising and Branding Modules: Topics covered under subject matter include advertising fundamentals, brand planning, consumer understanding, campaign planning, and online marketing.
Creative Development: Hands-on classes where students develop real ad campaigns and craft compelling brand narratives.
Media and Communication Studies: Knowledge about evolving media dynamics, including digital media, social media, and communications integration.
Research and Analysis: Courses involving market research methodologies, audience analysis, and campaign effectiveness measurement.
Final Project: Major individual or group project that allows students to apply their creative skills to solve a full-scale branding or advertising challenge, drawing on program learning.
Accreditation:
The program is recognised as being of quality by relevant industry bodies, ensuring it meets professional standards demanded by employers and the advertising profession.
Campus Location
Manchester Metropolitan University is located in the vibrant city of Manchester, UK, offering students exposure to quality resources, industry networks, and a vibrant cultural environment that furthers learning.
Manchester Metropolitan University encourages experiential learning and application by means of practical experience and real-world interaction through:
Live Client Projects: Students work on campaigns for actual brands and organisations, developing practical experience and professional portfolios.
Industry Placements and Internships: The opportunity to intern with the leading advertising agencies, marketing firms, and media houses, providing students with hands-on experience and industry contacts.
Workshops and Guest Lectures: Regular workshops facilitated by industry experts, providing an understanding of the latest trends, issues, and best practices in branding and advertising.
Student Societies and Competitions: A platform for students to collaborate creatively, take part in national and international advertising competitions, and interact with other students and professionals.
Study Abroad and Exchange Programmes: Opportunities to gain international perspectives on brand marketing and brand communication from overseas experience.
Manchester Metropolitan University has excellent provision for career development through its specialist careers service, which provides:
Individualised Career Advice: Career planning assistance relevant to advertising, media, marketing, and brand management careers.
CV and Interview Skills: Skills workshops to enhance application forms and boost confidence at recruitment phases.
Networking Events: Attendance of employer presentations, industry talks, and job fairs pertaining to media and marketing careers.
Graduate Employability: Program alumni have proceeded to acquire careers in advertising agencies, brand consultancy agencies, digital marketing agencies, media organisations, and in-house corporate marketing divisions.
Additional Study: The graduates can further enhance their skills by acquiring master's degrees in advertising, marketing communications, brand management, or relevant fields such as digital marketing and media studies.
GCSE - GCSE grade C/4 in English Language or Level 2 Functional Skills English pass and GCSE grade C/4 in Mathematics or Level 2 Functional Skills Mathematics pass104 -112 UCAS Tariff pointsIELTS - Overall score of 6.0 with a minimum of 5.5 in each component.TOEFL - Overall score: 79 With no individual test score below: Listening: 17 Reading: 18 Speaking: 20 Writing : 17 Overall pass of 2.8 GPA from High School Diploma Plus one of the following: SAT – minimum between 600 and 650 in each component. OR AP tests – between 333 and 444. OR ACT – composite score between 26 and 28. OR Successfully complete 1 year of university / college / Associate Degree with GPA 2.8 or above.For undergraduate study who have completed the standard XII. We typically require students to achieve a minimum of between 70%-75% depending on the state board. IB Diploma - Pass overall with a minimum overall score of 26 or minimum 104 UCAS Tariff points from three Higher Level subjectsadvertising executivebrand managerdigital marketing specialistmedia plannercopywritercreative directorsocial media managermarket researcherpublic relations officercontent strategistaccount managerand marketing analyst
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