BA Hons Advertising and Brand Communication

This degree has been developed in close co-operation with practitioners from the advertising and communications industry who are also actively involved as expert guest lecturers, mentors and placement employers. Your studies cover the main areas of this dynamic and fast-moving sector, namely marketing, advertising, market research, consumer behaviour, brand management and customer relationship management. The media we use continues to evolve rapidly and you will analyse integrated campaigns that combine digital communications (social media, search engine optimisation and emails) with more traditional media (newspapers, magazines and TV) to reach a wide range of audiences. Creativity is a highly valued attribute in this industry and assignments are designed to develop your ideas, encourage you to take risks and devise memorable advertising materials.