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Birmingham City University offers a BA (Hons) Media and Communications, a program designed to equip students with a broad understanding of media landscapes, communication strategies, and digital technologies. This course balances theoretical insight with practical experience, preparing graduates for diverse careers in media, marketing, journalism, public relations, and creative industries.
Year 1: Students are introduced to the foundations of media and communications, covering subjects such as media theory, digital storytelling, and the history of media. The focus is on building strong analytical and critical thinking skills, alongside developing basic practical skills in content creation.
Year 2: This year emphasizes specialisation and applied learning. Students explore areas such as digital media production, public relations campaigns, media law, and ethics. Practical projects and group work enhance teamwork, project management, and technical skills in various media platforms.
Year 3: The final year allows students to focus on advanced media projects and research, including a capstone dissertation or media project. Students refine their skills in media strategy, digital communication, and creative production, preparing them for professional work or postgraduate study.
Curriculum Structure:
The Media and Communications program combines theory with hands-on experience, including:
• Core Modules: Cover media theory, communication principles, journalism, and digital media technologies.
• Practical Workshops: Develop skills in video production, graphic design, content creation, and social media strategy.
• Research Project: An individual or group project allowing students to explore a media-related topic in depth.
• Optional Modules: Students can tailor their degree with electives such as advertising, public relations, or creative media industries.
Accreditation:
The program meets high-quality academic standards in line with UK higher education regulations and is recognised by professional media and communications bodies.
Campus Location:
Birmingham City University is situated in the heart of Birmingham, UK, providing students with access to modern media labs, studios, and industry-standard equipment, alongside excellent opportunities for networking and collaboration with media professionals.
The program emphasises practical experience and industry engagement:
• Internships and Work Placements: Students gain real-world experience in media, PR, advertising, and digital communications agencies.
• Student Media Projects: Opportunities to contribute to university publications, podcasts, or video productions.
• Industry Collaborations: Workshops and masterclasses led by media professionals help students develop industry-ready skills.
• International Experience: Opportunities to work on projects or collaborate with institutions abroad, enhancing global media perspectives.
Birmingham City University’s Careers and Employability Service supports students with:
• Career guidance, CV and portfolio development.
• Interview preparation and networking workshops.
• Opportunities to connect with leading media organisations for placements and graduate roles.
Employability:
Graduates can pursue careers in journalism, public relations, marketing, media production, digital content creation, social media management, broadcasting, and creative industries. Alumni also move into consultancy, corporate communications, or start their own media ventures.
Further Academic Progression:
Graduates can advance to postgraduate study such as MA in Media and Communications, Digital Marketing, Journalism, or Media Management, or explore professional qualifications in media and communications sectors.
112 UCAS tariff pointsA Level / AS Level A Level: 112 UCAS Tariff points / BBC (or equivalent) AS Level: Must be in a different subject to A Levels A maximum of four subjects will be consideredIELTS - Overall score of 6.0 with a minimum of 5.5 in each component.TOEFL - Overall score of 80, with minimum component scores of 18 in Listening, 20 in Reading, 21 in Speaking, and 19 in Writing.A digital portfolio is a crucial component of your applicationA personal statement is an opportunity for you to express your motivation for applying to the courseHigh School Graduation Diploma: GPA 2.6 / 75%+ Must include English C/70%/GPA 2.0+ Maths C/70%/GPA 2.0+ required for Business School & CEBE courses Plus: 3 AP exams: score 3+ For CEBE courses needing A-Level Maths → AP Calculus required (not for BMus) And one of the following: ACT: 21+ SAT: 1100/1600 (combined from 2 sections)Requires the 12th Standard average of 60% with a minimum of 60% in Maths. We also accept Maths at Standard 10 with 65% from the Central Board and CICSE Board.JournalistEditorSocial Media ManagerPublic Relations OfficerMarketing ExecutiveContent CreatorDigital Media SpecialistBroadcast ProducerAdvertising ExecutiveMedia PlannerCommunications OfficerCopywriterBrand ManagerMedia ResearcherEvent CoordinatorCorporate Communications SpecialistMedia ConsultantPodcast ProducerVideo ProducerCreative DirectorMedia Analyst
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Birmingham City University
