Digital Media BA Hons

3 Years On Campus Bachelors Program

Lancaster University

Program Overview

The Digital Media BA Hons at Lancaster University offers an exciting blend of creative and technical skills, ideal for students passionate about digital storytelling, media production, and interactive technologies. This program equips students to explore media across various platforms while fostering critical thinking, creativity, and practical expertise.

Curriculum Structure:
Year 1: Students begin with foundational courses such as Introduction to Digital Media, Media Practice, and Digital Creativity, learning core skills in media production, visual communication, and the basics of interactive technologies. The first year focuses on building confidence in both theoretical understanding and practical applications, laying the groundwork for more advanced study.

Year 2: The second year delves deeper into areas like Web and Interactive Media, Media and Society, and Digital Audio-Visual Production, enabling students to combine creative storytelling with technical production skills. This year encourages students to experiment across formats, developing more sophisticated media projects and analytical skills.

Year 3: In the final year, students engage with Advanced Media Production, Professional Practice in Digital Media, and an optional Dissertation or Major Project, allowing them to specialize in areas of interest. Emphasis is placed on independent project work, professional readiness, and building a portfolio that showcases both creative and technical competencies.

Focus Areas: digital media production, interactive storytelling, media theory, multimedia design, web technologies, audiovisual content creation

Learning Outcomes: develop practical skills in media creation, critical understanding of digital culture, ability to design and produce cross-platform media, enhanced creative and analytical problem-solving, readiness for professional practice

Professional Alignment (Accreditation): The program aligns with industry standards in digital media production and creative technologies, preparing students for roles in creative and digital industries.

Reputation (Employability Rankings): Lancaster University is recognized for strong graduate employability, ranking highly in UK and international university league tables, with an excellent record for preparing students for careers in digital and creative sectors.

Experiential Learning (Research, Projects, Internships etc.)

If you're looking for a degree that blends creativity, technology, and real-world impact, the Digital Media BA Hons (P300) at Lancaster University is an excellent choice. This program explores how digital technologies—like AI, social media, and algorithms—shape our everyday lives and influence societies around the world. It’s designed to give you both critical insights and practical skills, setting you up for a dynamic career in the ever-changing world of digital media.

🎓 Experiential Learning at Lancaster

Lancaster’s Digital Media BA Hons program puts a strong emphasis on hands-on learning, so you don’t just study theory—you get to apply it. You’ll have access to cutting-edge facilities and tools, and the chance to collaborate on projects that mirror real professional work.

Key experiential learning opportunities include:

  • Digital Media Studio Access: Work with state-of-the-art equipment and software to create, edit, and produce digital content.

  • Industry Internships and Placements: Gain practical experience and build valuable professional connections through placements within the creative industries.

  • Collaborative Projects: Team up with classmates on assignments that replicate real-world media production scenarios.

  • Guest Lectures and Workshops: Learn directly from industry experts through interactive talks and hands-on sessions, keeping you up to date with current trends.

  • Field Trips: Visit media organizations and cultural institutions to see firsthand how the industry operates.

  • Research Opportunities: Take part in projects that investigate the social, economic, and political impact of media in a global context.

These experiences are carefully designed to boost your employability, giving you the skills, confidence, and connections needed for a successful career in digital media.

Progression & Future Opportunities

Graduates of the Digital Media BA Hons (P300) at Lancaster University are well-equipped to enter dynamic fields where digital technologies intersect with culture, communication, and society. Alumni often pursue careers in areas such as:

  • Digital Content Creation

  • User Experience (UX) Design

  • Digital Strategy and Marketing

  • Creative Project Management

This program offers a comprehensive understanding of how digital technologies influence our daily lives and global societies. Students engage with real-world challenges, developing critical thinking and practical skills essential for success in the digital media landscape.

University Services Supporting Employability:

  • Careers and Employability Service: Provides tailored career advice, workshops, and networking opportunities to help students transition into the workforce.

  • Industry Collaborations: Engages students with external partners through real-world projects, enhancing practical experience and industry connections.

  • Creative Arts Facilities: Offers state-of-the-art resources for digital media production, fostering hands-on learning and creativity.

Employment Statistics and Salary Figures:

While specific employment statistics and salary figures for this program are not detailed, Lancaster University's strong reputation in Communication and Media Studies suggests favorable outcomes for graduates. The university's emphasis on employability and industry engagement further supports positive career prospects.

University–Industry Partnerships:

Lancaster University collaborates with various industry partners, providing students with opportunities to work on real-world projects. These partnerships enhance learning experiences and increase employability by bridging the gap between academic knowledge and industry practice.

Long-Term Accreditation Value:

The Digital Media BA Hons degree from Lancaster University holds long-term accreditation value, recognized by employers and academic institutions globally. This recognition underscores the program's quality and the university's commitment to maintaining high academic standards.

Graduation Outcomes:

Graduates of the Digital Media BA Hons program are well-prepared for diverse roles in the digital media sector. The combination of theoretical knowledge and practical skills gained during the course enables them to adapt to the evolving demands of the industry.

Further Academic Progression:

Postgraduate Opportunities:

After completing the Digital Media BA Hons, students may choose to further their studies through Lancaster University's postgraduate programs. Options include master's degrees in related fields such as Digital Media, Media Studies, or Communication, allowing for specialization and advanced research opportunities.

This pathway provides graduates with the opportunity to deepen their expertise, engage in critical research, and enhance their qualifications for higher-level positions in academia or industry.

If you're interested in exploring how the Digital Media BA Hons can align with your career aspirations, feel free to reach out for more personalized guidance.

Program Key Stats

£25,490
£ 29
Sept Intake : 14th Jan


No
No

Eligibility Criteria

ABB
3.2 - 3.4
32
70

N/A
N/A
6.5
87

Additional Information & Requirements

Career Options

  • Digital Marketing Specialist
  • Social Media Manager
  • Content Creator
  • Digital Journalist
  • SEO/SEM Specialist
  • Brand Strategist
  • Multimedia Producer
  • UX/UI Designer
  • Copywriter
  • PR Officer
  • Video Editor
  • Web Content Manager
  • Influencer Manager
  • Advertising Executive
  • E-commerce Manager

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