Media and Marketing BA (Hons)

If you’re looking to study BA (Hons) Media and Marketing at London Metropolitan University, you’ll be learning in an environment that blends creativity, business insight, and hands-on experience. From the start, this course lets you apply marketing and media theory to real projects—helping you build a strong portfolio that showcases your professional skills. You won’t just study marketing; you’ll actively do marketing through practical assignments, creative campaigns, and collaborations that mirror real industry challenges.

Here’s how you’ll gain practical experience and build industry-ready skills:

• State-of-the-art facilities: Learn in the University’s digital media suites equipped with industry-standard software for video editing, design, and production.

• Practical projects: Take on live briefs from real clients and organisations, applying what you learn to genuine marketing and media challenges.

• Collaborative learning: Work in group projects that simulate professional marketing teams—developing campaigns, producing media content, and presenting strategies.

• Specialist software tools: Use Adobe Creative Cloud, social media analytics tools, and digital marketing platforms to sharpen your creative and analytical abilities.

• Access to The Rocket Complex and The Wash Houses: These professional-standard facilities support creative production, photography, and event management work.

• Industry links and guest speakers: Connect with professionals from London’s vibrant media and marketing scene through talks, workshops, and networking events.

• Work-related learning module: Gain real-world experience through an internship, placement, or collaborative industry project, all supported by the University’s employability team.

• Library and learning resources: The Aldgate Library provides extensive access to marketing journals, creative media texts, and digital databases that support your projects and research.

Through this mix of creative practice, digital media production, and real business engagement, you’ll graduate with a deep understanding of how marketing and media work together—and the practical experience to back it up.

Progression & Future Opportunities

Graduates from London Metropolitan University’s BA (Hons) Media and Marketing go on to build exciting careers in dynamic industries such as advertising, public relations, digital content creation, and brand management. The course develops the creative, strategic, and analytical skills employers look for—preparing you to confidently step into roles like Marketing Executive, Social Media Manager, PR Officer, or Content Strategist.

What sets you up for success:

• Career support and employability services: The University’s Careers and Employability Service offers one-to-one guidance, CV and portfolio workshops, mock interviews, and exclusive access to employer networking events.

• Industry experience and partnerships: Students benefit from London Met’s strong industry links, including opportunities to work on live briefs and placements with media agencies, PR firms, and creative studios.

• Graduate outcomes: Many graduates have progressed into roles at leading agencies and communication firms, with several starting their own marketing consultancies.

• Accreditation value: The degree’s mix of creative media and strategic marketing skills gives graduates long-term career flexibility across both corporate and creative sectors.

• Employment stats: According to the University’s data, the majority of Media and Marketing graduates are in employment or further study within six months of completing the course, often in London’s thriving creative industries.

Further Academic Progression:
After completing this program, you could continue your studies with a master’s degree in areas such as Marketing, Digital Media, Advertising, Public Relations, or Communications—either at London Metropolitan University or another leading institution. Many graduates also progress into specialised postgraduate research or professional marketing qualifications (such as those accredited by the Chartered Institute of Marketing) to further advance their expertise and career prospects.