BSc (Hons) Digital Media and Communications

3 Years On Campus Bachelors Program

Manchester Metropolitan University

Program Overview

The BSc (Hons) Digital Media and Communications at Manchester Metropolitan University is designed for students passionate about storytelling, digital innovation, and media strategy. This program offers a blend of theoretical insights and practical skills, preparing graduates for dynamic roles in the evolving digital landscape.

Curriculum Structure:

Year 1:
In the first year, students develop foundational skills in digital media production and communication strategies. Courses such as "Digital Storytelling," "Media Production Techniques," and "Introduction to Digital Marketing" provide hands-on experience in creating and analyzing digital content, setting the stage for more advanced studies in subsequent years.

Year 2:
The second year builds upon the basics, introducing more complex concepts in digital media and communications. Modules like "Social Media Strategies," "Multimedia Journalism," and "Digital Campaign Planning" allow students to delve deeper into the practical applications of digital media, enhancing their ability to craft compelling narratives and strategies for various platforms.

Year 3:
In the final year, students refine their expertise through specialized modules and a capstone project. Courses such as "Advanced Digital Media Production," "Media Ethics and Law," and "Strategic Communication Planning" challenge students to critically assess and create digital content within ethical and legal frameworks, preparing them for leadership roles in the industry.

Focus Areas:
Digital storytelling, multimedia journalism, social media strategies, digital marketing, strategic communication, media ethics and law.

Learning Outcomes:
Proficiency in digital content creation, strategic communication planning, multimedia journalism, social media management, ethical and legal considerations in media, critical analysis of digital media trends.

Professional Alignment (Accreditation):
The program aligns with industry standards and is designed to meet the expectations of employers in the digital media and communications sectors.

Reputation (Employability Rankings):
Manchester Metropolitan University is recognized for its strong emphasis on employability, with a high percentage of graduates securing employment or further study within six months of graduation. The university's location in Manchester, a hub for digital and creative industries, further enhances career prospects for its graduates.

Experiential Learning (Research, Projects, Internships etc.)

The BSc (Hons) Digital Media and Communications program at Manchester Metropolitan University offers a dynamic blend of theoretical knowledge and hands-on experience, preparing students for the evolving digital landscape. Through practical modules, students engage in real-world projects, utilizing state-of-the-art facilities and industry-standard tools. This approach ensures that graduates are not only knowledgeable but also adept at applying their skills in professional settings.

Experiential learning is at the heart of this program, providing students with opportunities to:

  • Access cutting-edge digital studios equipped with audio-visual equipment, computers, software, and user testing facilities.

  • Participate in collaborative projects that mimic industry scenarios, fostering teamwork and problem-solving skills.

  • Engage in research internships through MMU’s extracurricular programme, Rise, enhancing practical experience and employability.

  • Develop a digital portfolio showcasing creative work, which is essential for career progression in the digital and creative sectors.

  • Utilize digital storytelling techniques to create compelling narratives, a skill emphasized in the curriculum.

  • Benefit from a curriculum designed to develop tech and creative digital skills, with opportunities to apply these skills in real-world contexts.

This comprehensive approach ensures that students are well-equipped to meet the demands of the digital media and communications industry.

Progression & Future Opportunities

Future Progression & Opportunities

Graduates of the BSc (Hons) Digital Media and Communications from Manchester Metropolitan University are well-equipped to enter the dynamic digital media sector. This program prepares you for roles such as Digital Content Producer, Social Media Strategist, UX/UI Designer, and Multimedia Journalist. The curriculum emphasizes storytelling, digital communication, and media production, ensuring that you are ready to meet the demands of the evolving digital landscape.

University Services Supporting Employment:

  • Career Services: Offers personalized career advice, CV workshops, and interview preparation.

  • Placement Opportunities: Provides access to internships and work placements in digital media companies.

  • Alumni Network: Connects you with graduates working in the industry for mentorship and networking.

Employment Statistics and Salary Figures:

  • While specific employment statistics and salary figures are not detailed, the program's focus on practical skills and industry connections enhances employability.

University–Industry Partnerships:

  • Collaborations with industry leaders in digital media and communications provide students with real-world experience and insights into industry trends.

Long-Term Accreditation Value:

  • The degree is accredited by relevant professional bodies, ensuring that the qualification remains valuable and recognized in the industry.

Graduation Outcomes:

  • Graduates have successfully secured positions in various sectors, including media, marketing, and technology, demonstrating the program's effectiveness in preparing students for the workforce.

Further Academic Progression:

After completing this program, you have several options to further your studies:

  • Postgraduate Studies: Pursue a Master's degree in Digital Marketing, Media Studies, or Communication to specialize further.

  • Professional Certifications: Obtain certifications in areas like SEO, Content Marketing, or Graphic Design to enhance your skill set.

  • Research Opportunities: Engage in research projects or PhD programs focusing on digital media trends and technologies.

This progression allows you to build upon your undergraduate education, tailoring your career path to your interests and the evolving demands of the digital media industry.

Program Key Stats

£20,000
£9,535
£ 29
Sept Intake : 14th Jan


No
No

Eligibility Criteria

BCC
2.8
26
70

N/A
N/A
6.0
79

Additional Information & Requirements

Career Options

  • Social Media Manager
  • Content Creator
  • Digital Marketing Specialist
  • SEO/SEM Specialist
  • Brand Strategist
  • UX/UI Designer
  • Video Producer
  • Copywriter
  • Public Relations Officer
  • Multimedia Journalist
  • Web Content Manager
  • Digital Campaign Manager
  • Influencer Manager
  • E-learning Developer
  • Online Community Manager

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