Digital Media Production and Marketing BA (Hons)

3 Years On Campus Bachelors Program

Oxford Brookes University

Program Overview

The BA (Hons) Digital Media Production and Marketing at Oxford Brookes University blends creative media production with strategic marketing skills, preparing students to thrive in the fast-paced digital content industry. Ideal for students passionate about filmmaking, social media, and brand promotion, the program equips you with practical experience and innovative marketing insights to stand out in competitive creative markets.

Curriculum Structure:

Year 1: Students build essential technical skills in camera operation, audio and video editing, and post-production while learning foundational marketing principles and consumer behavior. Modules such as Digital Media Production, Marketing in a Digital World, and Introduction to Social Media allow students to create engaging content individually and in teams, developing an understanding of audience engagement in a digital-first environment.

Year 2: The focus expands to creative experimentation and strategic application, including visual effects, soundtrack creation, and real-world production projects. Students deepen their knowledge of Branding, Digital Consumer Behaviour, and Social Media and Influencer Marketing, applying hands-on and analytical skills to industry briefs and collaborative projects.

Year 3: Students specialize in areas aligned with their career goals, producing a professional portfolio and developing immersive media experiences. Advanced modules in Experiential Marketing, Global Marketing Strategy, and Innovative Media Projects encourage creative confidence, critical thinking, and industry awareness, ensuring graduates are career-ready.

Focus Areas: Digital media production, social media marketing, branding, experiential marketing, content creation, post-production, audience engagement

Learning Outcomes: Creative and technical proficiency in media production, strategic marketing skills, ability to produce professional portfolios, understanding of ethical and sustainable marketing practices, confidence in industry-standard software and collaborative projects

Professional Alignment (Accreditation): Accredited practical and industry-informed curriculum with live projects and placement opportunities through Brookes Creative

Reputation (Employability Rankings): High employability focus with strong industry links; graduates often move into careers as content creators, brand strategists, or digital marketing professionals.

Experiential Learning (Research, Projects, Internships etc.)

At Oxford Brookes, students in the Digital Media Production and Marketing program gain extensive hands-on experience that blends creative production with strategic marketing. From the first year, you’ll work on practical projects in camera work, editing, and content creation while exploring marketing principles. As you progress, the program emphasizes collaboration, industry-standard tools, and real-world briefs, ensuring you graduate with both confidence and competence.

The course also provides access to cutting-edge facilities and expert guidance to make learning fully immersive:

Brookes Creative and Live Client Projects: Engage in real-world assignments, production placements, and workshops guided by industry professionals.
Marketing and Social Media Lab: Develop skills with software like Brandwatch, Sprout Social, and Adobe Creative Cloud through practical marketing campaigns.
State-of-the-Art Studios: Use facilities including a Digital Theatre, 4K screening room, photography studio, and sound studios for professional-standard production work.
Work-Based Learning and Internships: Final-year placements and live projects align with career goals, offering invaluable industry experience.
Collaborative and Multi-Disciplinary Projects: Work alongside peers from Film, Digital Media, Music, and Marketing to develop holistic, team-oriented skills.
Field Trips and Study Abroad Opportunities: Experience international perspectives with potential European or global exchanges.
Portfolio Development: Produce professional media portfolios and immersive media experiences tailored to your chosen career path.
Guest Lectures and Workshops: Learn directly from creative and marketing industry experts to stay ahead of current trends.

This combination of facilities, software, and industry engagement ensures students leave the program ready to thrive in digital media production and marketing careers.

Progression & Future Opportunities

Graduates of the Digital Media Production and Marketing BA (Hons) program at Oxford Brookes University leave equipped with both creative production skills and strategic marketing expertise, ready to enter the fast-evolving digital media landscape. Career paths are diverse, ranging from Content Marketing Creator, Brand Strategist, Social Media Manager, to Digital Marketing Analyst:

University Services for Employability: The Brookes Careers Service provides one-to-one appointments, CV and portfolio reviews, interview coaching, job search support, and access to careers fairs and employer events.
Employment Stats and Salary Figures: Graduates often secure roles in digital media and marketing industries, with entry-level salaries typically starting around £25,000–£30,000, increasing with experience.
University–Industry Partnerships: Students gain hands-on experience through live client projects with Brookes Creative, workshops, and talks from industry professionals, ensuring real-world readiness.
Long-term Accreditation Value: The program combines creative and business expertise, offering skills recognized across global media and marketing industries.
Graduation Outcomes: Alumni often progress into roles in content creation, brand management, social media strategy, or further entrepreneurship in digital marketing.

Further Academic Progression:
Graduates wishing to continue their studies can pursue postgraduate programs such as a Master’s in Digital Marketing, Media Production, or Creative Industries Management, further enhancing expertise and career prospects in specialized areas of the digital media landscape.