BA (Hons) Media and communication

3 Years On Campus Bachelors Program

Regents University London

Program Overview

The BA (Hons) Media and Communications at Regent's University London explores how media shapes society, culture, politics, and business while equipping students with the creative, analytical, and digital communication skills needed for today's fast-changing media landscape. Combining media theory with practical content creation and industry experience, the programme prepares graduates for careers in journalism, public relations, digital marketing, advertising, brand communications, broadcasting, and the wider creative industries.

Curriculum Structure

Year 1

Students develop a strong foundation in media and communication through modules exploring Media and Society, Digital Media, and Communication Theory, alongside Learning Perspectives. They examine how media influences public opinion, politics, culture, and identity while building essential skills in research, critical analysis, storytelling, content creation, and professional communication.

Year 2

The second year focuses on applying media and communication strategies through modules covering Public Relations, Advertising, and Digital Communications, together with opportunities to undertake an Industry Challenge, Placement, or Study Abroad experience. Students explore audience engagement, media campaigns, branding, content production, digital platforms, and emerging communication technologies while working on practical projects and live industry briefs.

Year 3

In the final year, students consolidate their expertise through advanced modules in Strategic Communications, Global Media, and the independent Major Project. They investigate contemporary issues such as digital transformation, social media, ethics, AI, misinformation, and global communication while producing a professional portfolio or research project aligned with their career ambitions.

Focus Areas (String)

Media studies, Digital communications, Journalism, Public relations, Advertising, Social media, Brand communications, Digital marketing, Media production, Communication strategy, Media ethics, Content creation, Global media, Audience engagement

Learning Outcomes (String)

Develop media and communication expertise, Analyse media industries and audiences, Create digital and multimedia content, Develop strategic communication campaigns, Apply branding and public relations principles, Evaluate global media issues, Conduct independent media research, Communicate effectively across multiple platforms, Build a professional media portfolio, Prepare for careers in media and communications

Professional Alignment (Accreditation)

The programme combines academic study with practical industry engagement through live client briefs, creative projects, workshops, guest speakers, field trips, portfolio development, optional placements, and study abroad opportunities. Students gain hands-on experience in media production, communication strategy, branding, digital storytelling, and campaign development while building industry-ready skills valued across the media and creative sectors.

Reputation (Employability Rankings)

Located in central London, Regent's provides students with direct access to leading media organisations, creative agencies, broadcasters, publishers, marketing firms, and cultural institutions. Students benefit from interactive teaching, small class sizes, live industry projects, networking events, and Regent's international alumni network, creating valuable professional connections within the global media and communications industry.

Experiential Learning (Research, Projects, Internships etc.)

The BA (Hons) Media and Communications combines academic study with practical, industry-focused learning, enabling students to develop creative, technical, and strategic communication skills for today's global media landscape. Throughout the programme, students produce multimedia content, respond to live industry briefs, collaborate on creative projects, and engage with media professionals. Based in central London, students benefit from direct access to broadcasters, publishers, creative agencies, marketing firms, production companies, and cultural organisations. Practical learning opportunities include:

Complete the Industry Challenge module, working on live industry briefs where teams develop creative communication solutions, digital campaigns, and strategic media proposals for real-world organisations.
Participate in the Enterprise Challenge, creating innovative media or communication ventures, developing business plans, pitching ideas, and strengthening entrepreneurial, leadership, and project management skills.
Undertake an optional professional placement, gaining practical experience with media organisations, public relations agencies, advertising companies, broadcasters, publishers, digital marketing firms, creative agencies, or corporate communications teams.
Choose an optional Study Abroad opportunity at one of Regent's 60+ partner universities across more than 20 countries, gaining international perspectives on media, communications, and digital storytelling.
Produce industry-standard communications, journalism, video, photography, podcasts, social media content, and digital media through practical workshops using contemporary production techniques and emerging platforms, including Web3 and the metaverse.
Develop and manage integrated communication campaigns, applying skills in public relations, advertising, branding, digital marketing, audience engagement, storytelling, and multimedia content creation.
Learn to build a personal or corporate brand identity using user-generated content (UGC), influencer marketing, guerrilla marketing, and digital communication strategies while responding to professional client briefs.
Complete an independent Major Project, creating a professional media portfolio, communication campaign, or research project that reflects your career interests and showcases your creative and strategic abilities.
Personalise your studies through specialist elective modules such as Creating a Brand Identity, Photography Workshop, Behind the Lens: Introduction to Media Production, Digital Design with Adobe Creative Suite, Emerging Technologies: From Web3 to the Metaverse, and Why We Post: Social Media and Us.
Learn from journalists, broadcasters, PR professionals, advertising specialists, filmmakers, content creators, and digital marketing experts through guest lectures, workshops, masterclasses, networking events, and employer presentations.
Participate in field trips to media organisations, creative agencies, cultural institutions, exhibitions, and industry events across London, using the city as a living classroom for media and communications.
Access the Regent's University Library, offering specialist books, media journals, industry reports, communication databases, multimedia resources, and digital research tools to support creative projects and independent study.
Study in modern technology-enabled classrooms, collaborative learning spaces, presentation suites, and digital production environments designed for multimedia production, workshops, creative collaboration, and project-based learning.
Receive personalised support from Careers, Enterprise and Industry Services, including career coaching, CV and portfolio reviews, internship guidance, employer networking, enterprise mentoring, and access to the Handshake careers platform for placements, graduate roles, and opportunities across the global media and communications industry.

Progression & Future Opportunities

Graduates of the BA (Hons) Media and Communications develop creative, analytical, and digital communication skills that prepare them for careers across media, journalism, public relations, advertising, marketing, broadcasting, and content creation. Through live industry projects, portfolio development, creative workshops, and professional engagement, the programme prepares students for roles such as Media and Communications Officer, Digital Marketing Executive, Public Relations Executive, and Content Strategist, while also supporting entrepreneurial careers in the creative industries.

Dedicated Careers, Enterprise and Industry Services: Students receive personalised career coaching, CV and portfolio reviews, interview preparation, employer networking, internship support, enterprise mentoring, and access to the Handshake careers platform. Throughout the degree, students complete Exploring Industry and Entrepreneurship, choose between an Industry Challenge, Enterprise Challenge, or Work Placement, and integrate this professional experience into their final-year Major Project.
Employment outcomes: While Regent's does not publish programme-specific salary figures, graduates are prepared for careers in social media management, digital marketing, journalism, public relations, advertising, television, podcasting, blogging, vlogging, brand communications, political campaigning, and digital technology companies. Recent alumni have secured positions in marketing and communications departments, PR agencies, journalism, political campaigns, and digital media organisations.
University–industry partnerships: Students work on live client briefs, attend guest lectures and workshops with professionals from organisations including Google, Meta, and innovative media start-ups such as Wunder. The programme also offers optional work placements, study abroad opportunities at partner universities including the University of Technology Sydney, Pace University New York City, and the University of Virginia, helping students gain valuable international industry experience.
Long-term professional value: Graduates leave with an industry-ready portfolio demonstrating expertise in digital storytelling, multimedia production, journalism, public relations, branding, social media strategy, video production, photography, podcasting, content creation, and strategic communication. They also gain practical experience using industry-standard production equipment and Adobe Creative Cloud, preparing them for a rapidly evolving media landscape.
Graduation outcomes: Graduates pursue careers as Media and Communications Officers, Social Media Managers, Digital Marketing Executives, Public Relations Consultants, Journalists, Content Creators, Brand Strategists, Communications Specialists, Broadcast Producers, and Advertising Executives across media organisations, creative agencies, publishers, broadcasters, corporate communications teams, and international businesses.

Further Academic Progression:

After completing this programme, graduates can progress to postgraduate study in Media and Communications, Digital Marketing, Public Relations, Journalism, Advertising, Strategic Communications, Media Production, Brand Management, or Marketing. The creative portfolio, professional experience, and industry connections developed throughout the programme also provide a strong foundation for specialist media research, entrepreneurial ventures, leadership programmes, or advanced careers within the global media and communications industry.