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4 Years On Campus Bachelors Program
Swansea UniversitySwansea University offers the BA (Hons) Media and Communication with a Foundation Year to provide students a well-rounded introduction to university-level study alongside core media and communication concepts. The foundation year is specifically designed to build essential academic skills and knowledge, helping students transition smoothly into higher education. The full degree focuses on understanding how media influences society, culture, and everyday life, while developing practical skills in media production, digital communication, journalism, and public relations. This course equips students for a broad spectrum of roles across the media and creative sectors by combining critical thinking with hands-on experience.
Curriculum Structure
The program begins with a Foundation Year that covers fundamental academic skills such as writing, research, and critical analysis, alongside introductory modules in communication and digital literacy. After this initial year, students move into the three-year Media and Communication degree, which includes:
Core topics exploring media theory, digital culture, and media ethics
Practical modules in media production, covering video, audio, and digital content creation
Specialized subjects such as journalism, public relations, and marketing communication
A final-year project or dissertation that allows students to develop a significant piece of research or media production
This structure is carefully designed to support students’ academic growth and creative development, ensuring they gain confidence and expertise throughout the course.
Accreditation
While the program does not carry specific professional accreditation, it benefits from Swansea University’s strong reputation in media studies and its connections to industry. The curriculum reflects current trends and best practices in media and communication, helping graduates stand out in a competitive job market.
Campus Location
Swansea University’s campus provides a welcoming and vibrant environment, with modern media labs, editing suites, and creative spaces. Situated near the scenic Swansea Bay, the campus offers a balanced lifestyle that supports both study and wellbeing.
Swansea places a strong emphasis on practical learning and offers numerous opportunities for students to gain real-world experience:
Students engage in media production projects throughout their studies, crafting films, podcasts, and digital content.
There are opportunities for work placements and internships with local media outlets, public relations firms, and marketing agencies, providing valuable industry insights.
The university encourages participation in student media groups, including radio, newspapers, and digital platforms, offering a chance to develop skills in a supportive setting.
For those interested, study abroad and exchange programs allow students to experience media and communication practices internationally, broadening their perspectives.
Swansea’s dedicated careers service offers tailored advice and support to media students, including:
One-to-one career coaching and planning to explore various pathways
Workshops on producing effective CVs and portfolios suited to the media sector
Mock interviews and networking events with industry professionals
Access to internships and job fairs, connecting students directly with employers
Graduates have pursued roles such as journalist, social media manager, public relations officer, content creator, marketing executive, and many more across the creative industries. The degree also provides a solid foundation for further study, including postgraduate courses in media, journalism, marketing, or creative arts.
Employability
Students finishing this program are well-prepared to enter a dynamic job market where media literacy and production skills are highly valued. Swansea alumni work in organisations ranging from national broadcasters and digital agencies to NGOs and corporate communications departments, often combining creative talent with strategic insight.
Further Academic Progression
For those wishing to continue their education, Swansea and other institutions offer advanced degrees in areas such as Media and Communication, Digital Marketing, Journalism, or Media Production. These pathways allow graduates to specialize further or pivot to related fields, including advertising, public relations, or content strategy.
IELTS - Overall band score of 6.0, with no individual band below 5.5.TOEFL - Overall score of 79, with minimum scores of 17 in listening, 18 in reading, 20 in speaking, and 17 in writingGCSE - Minimum grade C(4)Passport (personal details page)Personal statement (minimum 250 words)Copies of previous qualifications (certificates and transcripts), translated into English if necessaryCV (if required—for example, if coming through a non-standard route)English language test results (e.g., IELTS or TOEFL), if applicableJournalistPublic Relations OfficerSocial Media ManagerMarketing ExecutiveContent CreatorEditorCopywriterBroadcasterCommunications OfficerMedia PlannerDigital MarketerAdvertising ExecutiveFilm/TV Production AssistantEvent ManagerCampaign ManagerCorporate Communications SpecialistMedia ResearcherBrand ManagerMultimedia Producer
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