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3 Years On Campus Bachelors Program
University of East LondonThe BA (Hons) Digital Media and Communication at the University of East London offers an exciting mix of advertising, social media, journalism, and media production, helping you build both creative and strategic skills for today’s digital world. It’s the perfect choice if you’re curious about how stories, platforms, and messages influence people — and want to play an active role in shaping that conversation.
Curriculum Structure
Year 1:
Your first year sets the foundation, introducing you to the key ideas and practices that define media today. You’ll explore modules like Aesthetics and Technologies 1: Practice as Research, Media Cultures, and Narrative 1: Narrative Fiction to understand how media is created, experienced, and interpreted. You’ll also study Convergent Media Industries to see how digital, film, and social platforms increasingly overlap and transform one another.
Year 2:
In your second year, you’ll develop your ability to research, analyse, and produce your own media work. You’ll take part in group production projects, dive deeper into storytelling and media theory, and start gaining experience in professional-style settings. Through hands-on workshops and creative challenges, you’ll refine your technical and critical skills to meet real industry demands.
Year 3:
Your final year is where you bring everything together. You’ll take on a major independent project that showcases your skills and interests — whether that’s a short film, digital campaign, social media strategy, or journalistic piece. You’ll also take modules in professional practice and career development, helping you build a strong portfolio and confidently transition into the media world.
Focus Areas
Advertising • Social Media • Journalism • Media Production • Creative Writing • Digital Storytelling
Learning Outcomes
By the end of the course, you’ll be able to:
Create, produce, and critique media across digital platforms
Understand how global media industries operate in the modern era
Communicate and tell stories effectively using both words and visuals
Combine creativity with technical skill to deliver professional-quality work
Build a strong, industry-ready portfolio that showcases your talent
Professional Alignment
The degree is taught by industry-connected academics who bring real-world experience into the classroom. You’ll benefit from live projects, media-industry collaborations, and opportunities across London’s creative sector — ensuring that what you learn in class aligns directly with what employers are looking for. The University of East London places a strong focus on career-readiness, helping students step smoothly into roles in media, communications, and creative industries.
Reputation and Employability
The programme is recognised among the top seven UK degrees in media and communication, and the university is known as one of the fastest-rising in London for graduate employability. This reputation reflects UEL’s commitment to helping students turn their creative passion into real professional success.
If you’re thinking about studying the BA (Hons) Digital Media and Communication at the University of East London, this is where learning goes beyond lectures — it’s about getting hands-on experience from day one.
You’ll be working with real industry tools, collaborating on creative projects, and tackling live client briefs — all while being right in the heart of London’s buzzing media scene. With access to outstanding facilities and strong industry connections, you’ll graduate ready to step confidently into a professional media career.
Here’s what that looks like in practice:
Real projects and creative workshops: You’ll take part in live group projects that span advertising, social media, journalism, and media production — putting theory straight into action.
Work-based learning and placements: Get valuable real-world experience through work placements and industry projects, helping you build both your portfolio and professional network.
Professional facilities: Access top-notch studios, editing suites, specialist labs, and Mac labs — the same kind of environment media professionals work in every day.
Digital tools and storytelling: Learn to use cutting-edge digital tools for social media, visual content creation, and multimedia storytelling across convergent media platforms.
Collaborative group work: Develop your communication and teamwork skills through modules that have you co-creating campaigns, short films, or media narratives.
A London advantage: Being based in one of the world’s creative capitals means endless opportunities to connect with the media industry, attend events, and draw inspiration from the city’s culture.
These experiences aren’t just add-ons — they’re built into the course, ensuring you graduate with the confidence, creativity, and practical know-how to thrive in the fast-moving world of digital media and communication.
If you choose to study the BA (Hons) Digital Media and Communication at the University of East London (UEL), you’ll be setting yourself up for a creative and dynamic career. Whether you want to become a media and communications specialist, a content creator or manager, or work in marketing or advertising, this degree gives you the practical skills, industry insight, and professional connections to step confidently into those fields.
Future Progression & Opportunities
Career Support and Employability Services
UEL’s dedicated Careers and Employability Service is there to guide you every step of the way — from crafting a professional CV and preparing for interviews to connecting you with mentors and hosting exclusive networking events. The university’s Careers & Enterprise team also works closely with major employers such as KPMG, IBM, and HSBC, giving you direct access to valuable career opportunities.
Strong Graduate Outcomes
An impressive 91% of UEL graduates are in work or further study within six months of graduating. For media and communication graduates, the median salary is around £21,200 three years after graduation and rises to about £25,600 after five years, reflecting steady professional growth in the field.
Industry Connections and Real-World Experience
The course is taught by practitioners actively involved in the media industry — including filmmakers connected to the BFI and BAFTA. These partnerships ensure that what you learn in class is directly linked to what’s happening in the real world. UEL’s strong ties with industry professionals and organisations mean your portfolio will be relevant, current, and ready for employers.
Reputation and Long-Term Value
UEL is widely recognised for its employability focus and the quality of its teaching. This reputation enhances the long-term value of your degree and ensures that your learning stays relevant as the media landscape continues to evolve.
Graduate Success Stories
Graduates from this programme have gone on to work with well-known media organisations such as ITV and GB News, proving that the skills and experiences gained at UEL truly open doors in the industry.
Further Academic Progression
After completing your BA (Hons) in Digital Media and Communication, you can choose to advance your expertise through postgraduate study. Many graduates go on to pursue Master’s degrees such as the MA Media Communication Industries, MA Data Journalism, or MA Global Sports Journalism, allowing you to deepen your specialism and expand your career potential.
112 UCAS points from an equivalent Level 3 qualificationA Levels in at least two subjects / A-level: BBCInternational Baccalaureate – 24 points including a minimum of 15 points at Higher LevelGCSE English Grade 4/C or Level 2 Functional Skills in EnglishGCSE Mathematics Grade 4/C or Level 2 Functional Skills in MathematicsIELTS 6.0 with a minimum of 6.0 in Writing and Speaking; 5.5 in Listening and Reading (or recognised equivalent).Indian English Requirements: CBSE / CICSE / STATE BOARDS: 60% or above Kerala State Board: 65% or above (from 2nd year, i.e. Year 12)ALL OTHER BOARDS / STATE BOARDS: 70% or aboveFor Indian Applicants: Higher Secondary Certificate (HSC) / Standard 12 / All India Senior School Certificate / Indian School Certificate / Intermediate Pass Certificate with an overall average of 60%.For US Applicant: Grade B average (or a GPA of 3.0) in your High School Diploma or GED. PUS 1 OF THE FOLLOWING: SAT One with a balanced score of 1600 (old SAT) or 1070 (new SAT), ACT with a composite score of 233 Advanced Placement (AP) Exams with grades of 3 or aboveDigital Marketing ExecutiveSocial Media ManagerContent CreatorMedia PlannerPublic Relations OfficerCommunications SpecialistBrand StrategistCopywriterDigital Campaign ManagerInfluencer Marketing CoordinatorAdvertising ExecutiveMultimedia ProducerSEO SpecialistCorporate Communications OfficerMarketing Analyst
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