BA Media and Communications

3 Years On Campus Bachelors Program

University of Exeter

Program Overview

The BA Media and Communications at the University of Exeter explores the role of media and communication in shaping society, culture, politics, and everyday experiences. This course is ideal for students who are interested in digital media, journalism, public relations, and creative industries, while developing the research, analytical, and communication skills needed to succeed in a rapidly changing media landscape.

Curriculum Structure

Year 1:
In the first year, students build a strong understanding of communication theories, media practices, and research techniques. Modules such as Perspectives on Communications, Communications Challenges, Communications Research Methods, and Social Media and Society introduce students to how communication works, how media influences audiences, and how researchers study communication trends and challenges.

Year 2:
The second year focuses on developing practical communication skills and exploring contemporary issues affecting media industries. Through the core module Communications in the Workplace, students learn how communication operates in professional settings, while optional modules including Professional Writing, Internet Foundations and Frontiers, Design Thinking, Communications and the Climate Crisis, Media and the Law: Regulation, Governance, Ethics, Media Production, and Politics and the Media allow students to explore specialist areas of interest.

Year 3:
In the final year, students deepen their knowledge through advanced topics and independent research. Students can complete either a Dissertation or Communications: Practical Research Project, while exploring specialist modules such as Gender, Sexuality and Media, Digital Inequalities, Imagining Tech Futures for the Common Good, Crisis Communication: Managing Risk and Reputation, Celebrity Culture, Gaming in Everyday Life, and Media and Nostalgia.

Optional Study Abroad / Employment Experience:
Students can choose a four-year pathway with either Study Abroad or Employment Experience. These opportunities allow students to gain international exposure or valuable workplace experience, helping them apply their communication skills in real-world environments and prepare for future careers.

Focus Areas

Media and communications, digital media, social media, communication research, media production, professional writing, online communication, media ethics, politics and media, crisis communication, digital inequalities, technology and society, creative communication, and global media practices.

Learning Outcomes

Students develop the ability to analyse media content, understand communication strategies, conduct research, and evaluate how media influences individuals and society. The course also strengthens skills in critical thinking, teamwork, problem-solving, digital communication, professional writing, and presenting ideas effectively across different platforms.

Professional Alignment (Accreditation)

The BA Media and Communications prepares students for careers across media, communications, public relations, marketing, journalism, digital industries, and creative sectors. Through research-based learning, practical projects, workplace-focused modules, and professional development opportunities, students gain transferable skills that are highly valued by employers in communication-driven industries.

Reputation (Employability Rankings)

The University of Exeter provides a research-led learning environment where students benefit from academic expertise in media and communication studies. The combination of theoretical knowledge, practical experience, and professional skills helps graduates build adaptable abilities for careers in media organisations, creative industries, public institutions, and global businesses.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Exeter, the BA Media and Communications program emphasizes hands-on, experiential learning that allows students to develop practical skills essential for the media and communications industries. Students engage directly with professional tools, real-world projects, and collaborative learning environments, ensuring they are well-prepared for careers in media, marketing, digital communication, and more. The program leverages the university’s state-of-the-art facilities, creative resources, and expert guidance to provide an immersive educational experience:

Special Collections and Bill Douglas Cinema Museum: Access to extensive archives and unique film and popular culture resources for research and creative projects.
Digital Humanities Lab: Utilization of digital tools and software for media analysis, content creation, and interactive projects.
Group Projects and Collaborative Workshops: Opportunities to work in teams on real-world media campaigns, communications strategies, and professional writing tasks.
Industry Placements and Internships: Structured placements that give practical experience in media organizations, enhancing employability.
Field Trips and Guest Lectures: Exposure to industry practices, professional insights, and networking opportunities through curated trips and seminars.
Library and Research Facilities: Access to a wide range of journals, digital databases, and research support to develop critical analytical skills.
Specialist Modules: Covering areas such as global communications, media history, professional writing, and social interaction, integrating theory with practical applications.

This combination of professional tools, collaborative projects, and immersive learning ensures students graduate with both the skills and confidence needed to excel in media and communications.

Progression & Future Opportunities

Graduates of the BA Media and Communications program at the University of Exeter enjoy strong career prospects, with many entering dynamic roles in the media and creative industries. Typical positions include Content Writer, Digital Marketing Specialist, Media Researcher, and Film or TV Production Assistant:

University Support for Employment: The Careers and Employability Centre offers tailored guidance, CV workshops, networking events, and internship placements to prepare students for the professional world.
Employment Stats and Salary Figures: Around 80% of graduates are employed or pursuing further study within 15 months, with starting salaries often ranging between £22,000–£28,000.
University–Industry Partnerships: Students benefit from collaborations with organisations through Exeter Innovation, providing real-world project experience and industry engagement.
Accreditation Value: The program’s strong reputation in media and communications enhances long-term employability across global markets.
Graduation Outcomes: Graduates leave with practical skills, critical insight, and professional experience, ready to contribute to media, communications, and creative industries.

Further Academic Progression: Students can continue their studies with postgraduate programs such as MA Media and Communication, MSc Digital Marketing, or specialized research degrees in media, communication, or film studies, further expanding their expertise and career opportunities.