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3 Years On Campus Bachelors Program
University of HertfordshireThe BA (Hons) Marketing and Digital Advertising course is offered by the University of Hertfordshire, an innovative degree that marries creative thinking and astute business understanding. The degree prepares students to design impactful campaigns, understand consumer behavior, and employ modern marketing strategies in an ever-evolving business world.
Year 1 introduces you to marketing fundamentals, advertising principles, and consumer psychology. You'll study market research techniques, brand and communications, and introductory digital marketing, setting the ground for more in-depth learning.
Year 2 builds your skills through modules in strategic marketing, media planning, and integrated campaigns. You'll study case studies, write real-life briefs, and produce creative material for different media channels. This stage builds your analytical and project management skills as well.
Year 3 is focused on advanced application, in which you'll be working on a major project or dissertation. You'll take specialist subjects such as international advertising, brand management, and new digital innovations, alongside opportunities to work on live industry briefs and pitch to real clients.
Curriculum Structure:
The course integrates creative development alongside strategic analysis, meaning that you graduate with both practical and theoretical awareness. The curriculum includes:
• Central Advertising and Marketing Modules: Brand planning, campaign strategy, creative communications, and consumer behavior.
• Social Media and Digital Marketing: Gaining hands-on experience with digital channels, SEO, content creation, and analysis.
• Market Research and Data Analysis: Building skills to interpret insights that drive campaigns.
• Live Briefs and Industry Projects: Practical application of skills in solving actual business issues.
• Final Year Major Project: A significant piece of work that demonstrates your creative skill, strategy, and research ability.
Accreditation:
The University of Hertfordshire Business School is recognized for its employer-driven curriculum and close ties with industry to ensure your learning stays professionally relevant.
Campus Location:
The course is delivered at the University's vibrant Hatfield campus, which offers modern facilities, interactive learning spaces, and a supportive student community.
The course has a strong practical, work-focused learning approach so you're equipped for the job market when you graduate.
• Internships and Work Placements: Real-life experience with marketing agencies, media businesses, and in-house teams.
• Live Campaign Projects: Assisting businesses to create professional-level campaigns.
• Guest Lectures: Learning from top industry professionals within advertising, branding, and media.
• Creative Competitions: Encouragement to participate in national and international marketing and advertising student competitions.
• Study Abroad Opportunities: Partner university exchange programs worldwide, enhancing your global marketing perspective.
The University provides excellent career guidance through the Herts Careers and Employment Service, which offers:
• Personalized career guidance and mentoring.
• CV and portfolio creation workshops.
• Interview preparation and employer networking events.
• Graduate job boards and recruitment fair access.
Employability
Graduates are well placed for careers in marketing, advertising, branding, digital strategy, social media management, and market research. Alumni have progressed into roles in leading agencies, multinational companies, and entrepreneurial ventures.
Further Academic Development:
After completing the BA (Hons) Marketing and Advertising, you can choose to progress onto postgraduate study, including:
• MA Marketing or Digital Marketing.
• MSc International Business.
• Specialist programmes in branding, media, or communication.
112 UCAS tariff pointsGCSE - Grade 4/C in English Language and Mathematics.IELTS - Overall score of 6.0, with no sub-test less than 5.0TOEFL - Overall score of 72 with at least 18 Reading, 17 Listening, 20 Speaking, 18 Writingcertified copies of your previous qualifications (both sides of any documents if applicable)one signed academic reference on official headed paper (for undergraduates)High School Diploma with a minimum overall average of 3.0, with one of the following; 2 Advanced Placement (AP) with a minimum score of 3.0 OR SAT with a minimum of 1070 OR ACT with a minimum of 23Completion of the Standard XII Certificate with 60-70% depending on points tariff required by UH course.IB requirement- 112 pointsMarketing executivedigital advertising specialistsocial media managercontent strategistbrand managerSEO specialistPPC campaign managermarket research analystemail marketing coordinatormedia planneradvertising account managerinfluencer marketing strategistcreative directorcopywriterdigital marketing consultante-commerce marketing managercommunications officercampaign managerproduct marketing manageronline community manager
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