BA (Hons) Digital Media and Communications

3 Years On Campus Bachelors Program

University of Hertfordshire

Program Overview

The University of Hertfordshire offers a BA (Hons) Digital Media Design, a degree that equips students with the skills and creativity needed to thrive in the fast-evolving digital media world. The course fuses creative design, technical expertise, and business sophistication to equip graduates with flexible careers in digital content creation, multimedia design, and interactive experiences.

Year 1 focuses on building a sound understanding of digital design basics, creative thinking, and technical skills. The students are exposed to software tools, basic animation, graphic design, and visual communications, along with learning more about media theory and design processes.

Year 2 involves specialization and experimentation, balancing creativity with further technical training. They study interactive media, web design, motion graphics, and digital storytelling. Group projects mimic actual creative scenarios, giving students the opportunity to hone their workflow and create a professional portfolio.

Year 3 involves professional practice and independent project work. Students undertake a capstone project, applying their skills to a substantial creative project demonstrating artistic vision and technical skill. They also undertake digital innovation, entrepreneurship, and prepare their portfolio for a career in the creative industries.

Curriculum Structure:
The Digital Media Design course at Hertfordshire integrates theory and practice:
Core Modules: Concentrate on areas such as digital imaging, interactive design, motion graphics, user experience, and web technologies.
Practical Workshops: Hands-on exposure in animation, 3D modeling, and multimedia production.
Independent Projects: Encourages creativity, critical thinking, and independent learning.
Industry-Relevant Skills: Courses focus on design thinking, digital storytelling, project management, and creative entrepreneurship.

Accreditation:
The curriculum is highly accredited by UK educational standards and ensures students graduate with skills recognized by employers worldwide.

Campus Location:
The University of Hertfordshire College Lane campus features world-class digital media laboratories, creative studios, and collaborative facilities, giving students a professional environment to develop their skills.

 

Experiential Learning (Research, Projects, Internships etc.)

The university places significant emphasis on experiential learning, offering numerous opportunities for students to gain practical experience:
Industry Placements and Internships: Work in creative agencies, media production companies, and technology businesses, gaining real-world exposure and valuable professional contacts.
Student Projects and Collaborations: Opportunities to work on live briefs, competitions, and collaborative projects with other students.
Workshops and Masterclasses: Industry-led sessions keep students updated with new tools, trends, and techniques.
Global Exposure: Students may participate in international projects, exchanges, and collaborative design experiences, expanding their creative horizon.

 

Progression & Future Opportunities

The university provides strong career guidance through its Careers and Employability Service, helping students with career planning, portfolio building, and interview preparation.

Employability:
Digital Media Design alumni are highly sought after for roles such as graphic designer, UX/UI designer, animator, video editor, motion graphics designer, content creator, and digital marketing specialist. Alumni have secured positions in creative agencies, tech firms, media studios, and startups worldwide.

Academic Progression:
Students wishing to continue their studies can pursue master’s degrees in Digital Media, Animation, Interactive Design, User Experience, or Multimedia Arts, or specialize in digital marketing, game design, or creative technology.

 

Program Key Stats

£15,965
£ 29
Sept Intake : 14th Jan


73 %

Eligibility Criteria

BBC - BBB
3.0
30 - 32
60 - 70

1070
23
6.0
72

Additional Information & Requirements

Career Options

  • Graphic Designer
  • Web Designer
  • UX/UI Designer
  • Digital Illustrator
  • Multimedia Artist
  • Motion Graphics Designer
  • Social Media Manager
  • Content Creator
  • Video Editor
  • Animator
  • Game Designer
  • Visual Designer
  • Brand Designer
  • Interactive Media Specialist
  • Digital Marketing Specialist
  • Creative Director
  • Art Director
  • Front-End Developer
  • Experience Designer
  • 3D Modeler

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