BA (Hons) Digital Media and Communications

When you join the BA (Hons) Digital Media and Communications at the University of Stirling, you won’t just be sitting through lectures all day. From the very first year, your learning is hands-on, project-based, and closely connected to real-world media practice. You’ll develop practical skills in creating video, animation, interactive media, motion graphics, analytics, and storytelling. To support this, the university offers a dedicated digital media lab, equipped with the latest creative, design, and online publishing software.

You’ll also have the chance to join AirTV, the university’s filmmaking society, where you can collaborate with fellow students to produce video content — giving you professional portfolio pieces even before you graduate.

Here’s how experiential learning comes to life in this program:

• Industry-standard media facilities – Work in the digital media lab with professional software and tools used in the media industry.

• Hands-on projects – Your coursework includes still and moving image production, motion graphics, copyediting, and interactive/visual design.

• Collaborative opportunities – Create content with peers through AirTV and the filmmaking society, giving you real-world teamwork experience.

• Award-winning student productions – Especially in animation, your creative work can compete at an industry level.

• Recognition and prizes – Awards like the Kat Lindner Prize, Thomas Dunn Prize, Jonathan Witchell Prize, and Mediaspec Radio Prize motivate you to showcase your projects and dissertations publicly.

• Marketing analytics experience – Gain practical skills by analyzing real campaigns and understanding their performance.

Most graduates from this program go on to exciting roles in the digital, media, and communications sectors — such as Digital Content Producer, Social Media Manager, Communications Officer, or Digital Strategist. This degree equips you with the practical skills and credibility to step into these roles confidently and grow into leadership positions over time. Here’s how it sets you up for success:

Future Progression & Opportunities

University support to help you get hired
The University of Stirling offers dedicated support to help you launch your career. This includes CV workshops, mock interviews, career fairs, and one-to-one consultations. Within the Faculty of Arts & Humanities, a dedicated Employability & Skills Officer works closely with faculty members to ensure real-world career skills are embedded into your learning.

Around 96% of graduates from the Faculty are in employment or further study within 15 months of completing their degree, giving you a strong start in your career.

Strong outcomes & salary potential
Graduates from this program enjoy excellent employability, with most securing work or further study soon after finishing their degree. While exact starting salaries for this specific degree aren’t published, typical entry-level roles in digital media, communications, and marketing in the UK generally start around £25,000–£35,000, with opportunities for rapid growth as you gain experience.

University–industry links & practical exposure
The programme is shaped in collaboration with Employer Advisory Panels to ensure that what you learn aligns with real-world industry needs. You’ll also benefit from guest lectures, industry talks, project collaborations, and field visits across media and communications sectors.

Staff maintain partnerships with media organisations, public bodies, and the creative sector, giving you networking opportunities and insight into professional practices from day one.

Long-term accreditation and reputation value
This degree comes from a university renowned for combining academic theory with practical experience, and with a strong track record in graduate employability. Over time, holding a degree from Stirling continues to support your credibility and career prospects.

Typical Graduate Paths

After graduation, you could explore roles such as:

• Digital Content Producer / Creator – producing content for video, web, and multimedia platforms

• Social Media Manager / Strategist – planning and managing campaigns across multiple channels

• Communications Officer / Public Relations Assistant – working in public, corporate, or non-profit settings

• Digital Strategist / Campaign Manager – leading multi-platform campaigns and coordinating teams

Further Academic Progression

Completing the BA (Hons) Digital Media and Communications opens up opportunities to continue your studies:

• Master’s Degrees – such as MSc Digital Media & Communication, MSc Media Management, or other specialisations in strategic communication or digital marketing, helping you move toward senior roles

• Research-Based Postgraduate Work – MPhil or PhD in media studies, communications, or digital culture if you’re interested in research or teaching at university level

• Professional Certifications or Short Courses – in areas like analytics, UX, digital marketing, or media production to develop niche technical skills

• Industry-Specific Training or Internships – many designed in collaboration with universities or creative sectors, helping you bridge into leadership positions