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3 Years On Campus Bachelors Program
De Montfort UniversityDe Montfort University offers a BA Hons Communication Arts, designed to provide students with a broad and practical understanding of communication in modern media, cultural, and creative industries. The program combines theoretical insight with real-world application, preparing graduates for careers across media, marketing, public relations, advertising, and creative sectors.
Year 1: Students are introduced to foundations of communication, including media theory, visual literacy, and essential creative skills such as writing, design, and digital content creation. They develop critical thinking and gain exposure to various media platforms.
Year 2: The focus shifts to specialized media and communication practices, including advanced media production, journalism, branding, advertising, and public relations. Students undertake projects that develop teamwork, practical problem-solving, and applied communication strategies.
Year 3: The final year emphasizes professional practice and independent projects, including a capstone or dissertation project. Students create a professional portfolio, refine their media production and communication strategies, and prepare for careers in the industry.
Curriculum Structure:
The BA Hons Communication Arts curriculum at De Montfort University combines academic study with practical experience:
Core Communication Subjects: Covering media theory, communication practices, public relations, advertising, journalism, and digital storytelling.
Creative and Production Skills: Hands-on courses in media production, graphic design, video editing, content creation, and campaign planning.
Capstone Project: A final-year project that synthesizes knowledge, demonstrating the ability to manage creative projects independently.
De Montfort University emphasizes practical learning and provides multiple avenues for students to gain real-world experience:
Internships: Opportunities with media agencies, PR firms, digital marketing companies, and broadcasting organizations.
Student Media and Clubs: Involvement in student-run publications, radio, TV, and digital content platforms enhances teamwork and professional skills.
Live Projects: Collaboration with industry partners on campaigns, events, and communication projects to gain applied experience.
International Exposure: Opportunities for international placements and exchange programs allow students to understand global communication trends.
The university’s Career and Employability Service supports students through:
Career advice, planning, and networking guidance.
Workshops on CVs, portfolios, interviews, and personal branding.
Access to job fairs, industry talks, and alumni networks.
Employability:
Graduates are prepared for diverse careers including public relations specialist, marketing coordinator, content creator, social media manager, journalist, event planner, and brand strategist. Alumni have entered creative industries, media houses, PR agencies, advertising, corporate communications, and international organizations.
Further Academic Progression:
Students can pursue postgraduate degrees such as MA in Communication, MSc in Digital Media, MSc in Marketing, or specialized programs in Media Production and Creative Industries, enhancing career prospects in both academic and professional fields.
GCSE - Five GCSEs at grade 4 or above including English and MathsA Level - A typical offer is 112 UCAS points. You need to study at least two subjects at A Level or equivalent (e.g. BTEC)IELTS - score of 6.0 overall with 5.5 in each bandTOEFL - Overall score of 72 with at least 18 Reading, 17 Listening, 20 Speaking, 18 WritingCBSE - Minimum of 65% average in your four best subjects (excluding Hindi) in Standard 12. We may also check your standard 10 results in English and Maths.International Baccalaureate: 26+ points.High School Diploma with a minimum GPA of 3.0, Advanced Placement, 2 subjects from group A or group B with grade 3 or aboveAdvertising ExecutiveBrand ManagerMarketing CoordinatorDigital Marketing SpecialistSocial Media ManagerPublic Relations OfficerMedia PlannerContent CreatorCopywriterMarket Research AnalystAccount ManagerEvent ManagerCreative StrategistCommunications OfficerMarketing AnalystPromotions ManagerSEO/SEM SpecialistBrand ConsultantCampaign ManagerMarketing AssistantDigital Content Strategist
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