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The BA (Hons) Media and Communication at Glasgow Caledonian University is designed to provide students with a comprehensive understanding of media, communication, and cultural practices, equipping them with the skills to thrive in a rapidly evolving media landscape. The program blends theoretical knowledge with practical experience, preparing graduates for careers across journalism, digital media, public relations, advertising, and communication industries.
Year 1: Students are introduced to the fundamentals of media and communication, including media theory, digital literacy, and introductory skills in content creation. Emphasis is placed on developing critical thinking, understanding media ethics, and exploring contemporary media landscapes.
Year 2: This year focuses on specialized modules, such as digital media production, media writing, and communication strategies. Students gain hands-on experience with media tools, undertake small projects, and explore the relationship between media, society, and culture, enhancing both analytical and creative skills.
Year 3: The final year is centered around advanced media practice and research. Students complete a capstone project or dissertation, showcasing their ability to apply theory to real-world media challenges. This year also emphasizes professional development, preparing students for employment or further study in the media sector.
Curriculum Structure:
The program balances academic rigour with practical application:
• Core Modules: Cover media theory, communication studies, cultural studies, and media ethics.
• Practical Modules: Include digital media production, social media strategies, journalism, and multimedia storytelling.
• Capstone Project: A major individual or group project that integrates research, creative practice, and professional skills, demonstrating mastery of knowledge gained throughout the degree.
Accreditation:
The program is recognized within the UK higher education system, ensuring it meets high academic and professional standards.
Campus Location:
Glasgow Caledonian University is located in the heart of Glasgow, Scotland, offering students access to modern media labs, creative studios, and a vibrant city environment rich in cultural and professional opportunities.
Glasgow Caledonian University emphasizes practical learning opportunities to ensure students are career-ready:
• Internships and Placements: Students have opportunities to gain work experience with media organisations, PR agencies, broadcasters, and digital media companies.
• Student Media Projects: Engage in live projects such as university magazines, online publications, podcasts, or video productions to develop practical skills.
• Workshops and Industry Sessions: Regular workshops on media production, content creation, and communication strategies, often led by industry professionals.
• International Opportunities: Students can participate in exchange programs or collaborative projects abroad, gaining global perspectives on media and communication.
The university provides strong career support through its dedicated Careers and Employability Service:
• Career Planning and Guidance: Assistance with identifying career paths in media, PR, advertising, and communications.
• Workshops: Covering CV writing, portfolio development, interview skills, and personal branding.
• Networking Opportunities: Access to industry events, guest lectures, and professional connections.
Employability:
Graduates are well-prepared for careers in journalism, broadcasting, public relations, digital media, content creation, and corporate communications. Alumni have gone on to work with major media organisations, creative agencies, and multinational companies.
Further Academic Progression:
Students may pursue postgraduate studies such as an MA in Media and Communication, MSc in Digital Marketing, or research-focused degrees in media studies, communication, or cultural studies, building on the strong foundation provided by the BA program.
IELTS - Overall Score of 6.0 with no component less than 5.5.TOEFL - Overall score of 78 with the following minimum element scores; Listening 17, Reading 18, Speaking 20, Writing 17A well-crafted personal statement is crucialTypically, two letters of reference are requiredWhile not always mandatory, a CV can be beneficial, particularly if you have relevant work experience, internships, or volunteer work in media or communication fields.Journalistbroadcastercontent creatorsocial media managerpublic relations officeradvertising executivemarketing coordinatormedia researchercommunications specialistdigital strategistcopywritermedia plannerbrand managerevent coordinatormultimedia producereditorcommunications consultantcorporate communications officerinfluencer managerpodcast producer
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Glasgow Caledonian University
