BA Economics and Marketing

This is an exciting time to study Economics: great ideological debates, policy decisions and technological changes are taking place that impact our lives, ranging from the direction of globalisation and international trade and trade restrictions, to trends in economic inequality, the environment and climate change, the gender pay-gap, migration flows, economic integration, financial crises, and the challenges posed by the recent Covid-19 crisis..Our Economics programme will delve in to an in-depth study of real economic issues like the above, based on a solid foundation of an eclectic economic theory, and an understanding of how economic policy is formulated. This will enable students to gain the analytical and critical evaluation skills needed to recognise how national and global issues affect a society’s welfare.
Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Our Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace.