Digital Media, Public Relations and Advertising BA Honours

3 Years On Campus Bachelors Program

University of Westminster

Program Overview

If you love creating content, shaping stories, and influencing how brands communicate, this degree gives you the tools to do exactly that. It’s perfect for students who want to work in digital media, public relations, and advertising, and who are excited about blending creativity with strategic thinking in one of the world’s most dynamic media cities—London.

Curriculum Structure

Year 1 – Building Your Creative Foundation

Your first year is all about discovering how digital media works and building the core skills you’ll use throughout your degree. Through modules like Creating Digital Content, Digital Media and Society, and Storytelling Across Platforms, you’ll learn how to produce engaging content, understand how media shapes society, and begin developing your own creative voice. This year also helps you build confidence in research, writing, and digital production.

Year 2 – Developing Strategy and Professional Skills

In your second year, you’ll start connecting creativity with real-world communication strategy. Modules such as Theories of Media and Communication, Working in Digital Media 1, Strategic and Marketing Communications, and Consumer Culture and Society help you understand audiences, build campaigns, and respond to industry-style briefs. This stage blends hands-on production with strategic planning—preparing you for roles in PR, advertising, and digital marketing.

Year 3 – Bringing Everything Together

Your final year is where you specialise and create work you can proudly show employers. You’ll undertake a Digital Media Project, choose between a Dissertation or an Individual Practice Project, and explore emerging topics through modules like Data and Society. You’ll refine your creative and analytical skills, all while producing a major piece of work that showcases your abilities in digital media, PR, or advertising.

Focus Areas

“Digital media production · public relations strategy · advertising and brand communication · storytelling across platforms · consumer culture · data-informed media practice.”

Learning Outcomes

“You’ll graduate able to create impactful digital content, design communication strategies, understand audiences and brand behaviour, work across multiple platforms, and adapt to the fast-changing digital communications landscape.”

Professional Alignment (Accreditation)

One of the biggest strengths of this programme is its PRCA (Public Relations & Communications Association) accreditation, giving your degree strong industry recognition. This professional alignment means your learning is closely connected to real industry standards and employer expectations.

Reputation (Employability & Outcomes)

Graduates from media and communications at Westminster earn around £24,000 within 15 months of completing the degree.
Studying in central London gives you unmatched access to agencies, media companies, creative studios, and industry professionals.
Westminster’s long-standing reputation in media and communication makes it a popular choice for students aiming for careers in PR, digital media, advertising, and creative communication roles.

Experiential Learning (Research, Projects, Internships etc.)

One of the best things about studying Digital Media, PR and Advertising at Westminster is how practical and hands-on the entire experience is. You won’t just learn about campaigns, branding or content creation—you’ll actually do them. From working on real client-style briefs to producing digital content using industry software, the programme is designed to help you build a strong portfolio and gain the confidence to step straight into the creative industries. Plus, being in central London means you’re surrounded by agencies, studios and media organisations, turning the city into an extension of your classroom.

To help you visualise what your learning journey looks like, here are the specific experiential opportunities built into this course:

Real client-style and live briefs are integrated into your modules, giving you the chance to respond to workplace-style challenges and develop campaigns just like professionals do.
The “Working in Digital Media 1” module in Year 2 introduces you to real working environments, helping you understand professional expectations and prepare for placements.
Optional Digital Media Extended Work Placement (one full year) between Year 2 and Year 3 allows you to immerse yourself in industry, grow your network, and gain valuable on-the-job experience.
Smoke Media, the university’s award-winning student-led media group, gives you opportunities to create content, collaborate with students across disciplines, and showcase your work to real audiences.
Access to specialist computer labs and studios equipped with professional digital-media software, allowing you to develop production, editing and content-creation skills at industry standard.
Study abroad and international exchange opportunities give you a chance to expand your global outlook and understand media culture beyond the UK.
Major final-year projects, such as the Digital Media Project or Individual Practice Project, give you the space to produce a high-quality piece of work that can form the centrepiece of your portfolio.

Progression & Future Opportunities

By the time you graduate, you’ll be ready to step confidently into the fast-moving world of digital media, PR, and advertising. The skills you build—creative content production, strategic thinking, audience insight, and brand communication—open doors to careers such as Digital Marketing Executive, Public Relations Consultant, Social Media Manager, or Advertising Account Planner. And because the course blends real projects, industry exposure, and strong academic grounding, you’ll leave with the kind of practical portfolio employers love to see.

To help you turn this degree into real opportunities, Westminster offers a strong network of support and industry connections:

Zone 29 Careers & Enterprise Hub gives you personalised guidance, mentoring, workshops, and access to a network of over 3,000 employers, helping you find internships and build a strong professional profile.
Graduates from media and communications at Westminster report average earnings of around £24,000 within 15 months of finishing the degree, and a high employment or further-study rate of about 95%.
The programme holds PRCA accreditation, which means your degree is aligned with industry standards and carries long-term professional value in the PR and communications sector.
The university’s central London location gives you real access to creative agencies, media companies, and digital studios—making networking and industry engagement a natural part of your student experience.
The course itself is built to give you strong graduate outcomes: from live briefs to major digital media projects, you gain both a portfolio and the confidence to take your first professional steps.

Further Academic Progression:

If you decide to continue your studies, this degree prepares you well for postgraduate pathways in Digital Communications, Public Relations, Advertising and Brand Strategy, Media Management, Global Marketing, or related fields. Your final-year project or dissertation also gives you a strong platform if you decide to pursue research or future doctoral study.