Agribusiness: Agricultural Communications Double Major, BSAG

4 Years On Campus Bachelors Program

Oklahoma State University

Program Overview

The Agribusiness: Agricultural Communications Double Major, BSAG at Oklahoma State University is designed for students who are passionate about agriculture and want to make a difference through effective communication. This program combines the principles of agribusiness with the art of communication, preparing students for diverse careers in the agricultural sector.

Curriculum Structure:

Year 1 :

In the first year, students will lay a solid foundation in both agribusiness and communication. Courses such as "Introduction to Agribusiness" and "Fundamentals of Communication" will introduce students to the key concepts and skills needed in these fields, while also emphasizing the importance of effective messaging in agriculture.

Year 2 :

During the second year, students delve deeper into specialized topics. They will take courses like "Agricultural Marketing" and "Public Relations in Agriculture," which will enhance their understanding of market dynamics and the role of communication strategies in promoting agricultural products and services. This year is crucial for developing analytical skills and practical communication techniques.

Year 3 :

In the third year, students will engage in more advanced studies, including "Agricultural Economics" and "Communication Strategies for Agriculture." These courses will challenge students to apply their knowledge to real-world scenarios, focusing on economic principles and strategic communication methods that are vital for success in the agribusiness sector.

Year 4 :

In the final year, students will synthesize their learning through capstone projects and internships, taking courses such as "Leadership in Agriculture" and "Crisis Communication in Agriculture." This hands-on experience will prepare them for the workforce, allowing them to apply their skills in practical settings and develop a professional network.

Focus Areas: Agribusiness management, agricultural marketing, communication strategies, public relations, leadership in agriculture.

Learning Outcomes: Effective communication in agricultural contexts, understanding of agribusiness principles, ability to analyze market trends, strategic planning skills, and crisis management in agricultural communications.

Professional Alignment (Accreditation): The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring a high standard of education and relevance in the field.

Reputation (Employability Rankings): Oklahoma State University consistently ranks highly in employability, with strong connections to industry leaders and a robust alumni network that enhances job placement opportunities for graduates.

Experiential Learning (Research, Projects, Internships etc.)

At Oklahoma State University, the Agribusiness: Agricultural Communications Double Major, BSAG offers students a unique opportunity to gain practical skills that are essential for success in the agricultural industry. The program emphasizes hands-on learning through various facilities and tools designed to enhance your educational experience. Students engage in real-world projects, utilize cutting-edge technology, and collaborate with peers to develop effective communication strategies in agriculture.

Here are some key experiential learning opportunities available to you in this program:

- State-of-the-Art Facilities: Access to the OSU Agricultural Education and Communications Building, which features modern classrooms, labs, and collaborative spaces designed for innovative learning.
- Internships: Opportunities to intern with leading agricultural organizations, providing you with valuable industry experience and networking connections.
- Field Trips: Regular excursions to farms, agribusinesses, and agricultural events, allowing you to see theory in action and understand the practical applications of your studies.
- Group Projects: Collaborative assignments that encourage teamwork and problem-solving, simulating real-world scenarios in agricultural communications and business.
- Digital Tools: Training in industry-standard software such as Adobe Creative Suite for design and communication projects, as well as data analysis tools relevant to agribusiness.
- Research Laboratories: Access to specialized labs for hands-on research in agricultural sciences, where you can work on projects that contribute to the field.
- Libraries and Resources: Utilize the OSU Library system, which offers extensive resources in agriculture, business, and communications, including access to databases and journals.
- Institutes and Centers: Engage with the OSU Institute of Agricultural Biosciences and the Agricultural Communications Institute, which provide additional resources and networking opportunities.

Progression & Future Opportunities

Pursuing a Agribusiness: Agricultural Communications Double Major, BSAG at Oklahoma State University opens up a world of opportunities. Graduates from this program are well-prepared for diverse roles in the agricultural sector, often stepping into positions such as Agricultural Marketing Specialist, Communications Manager for Agricultural Organizations, or Farm Management Consultant. The blend of agribusiness acumen and communication skills equips students to thrive in a rapidly evolving industry:

- University Services: OSU offers dedicated career services, including resume workshops, interview preparation, and networking events specifically tailored for agribusiness students. The Student Success Center provides personalized academic advising and career counseling to help you navigate your career path.

- Employment Stats and Salary Figures: According to recent data, graduates in this field have a strong employment rate, with over 90% securing jobs within six months of graduation. The average starting salary for agribusiness graduates is around $50,000, with potential for growth as you gain experience.

- University–Industry Partnerships: OSU has established partnerships with leading agricultural companies and organizations, such as the Oklahoma Farm Bureau and the National Agricultural Marketing Association. These connections provide students with internship opportunities and real-world experience that can enhance their employability.

- Long-term Accreditation Value: The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring that the education you receive meets the highest standards and is recognized globally.

- Graduation Outcomes: Graduates from this program have gone on to work for major agricultural firms, government agencies, and non-profits, making significant contributions to the industry and often advancing to leadership roles.

Further Academic Progression: After completing your Agribusiness: Agricultural Communications Double Major, BSAG, you may choose to further your education by pursuing a Master’s degree in Agricultural Economics, Business Administration, or Communications. OSU also offers graduate programs that focus on specialized areas within agriculture, allowing you to deepen your expertise and enhance your career prospects. Additionally, you could consider certifications in areas like agricultural marketing or public relations to further distinguish yourself in the job market.