Enter OTP
4 Years On Campus Bachelors Program
University of Wisconsin MadisonThe Bachelor of Science degree in Consumer Behavior & Marketplace Studies integrates research and knowledge from economics, finance, sociology, psychology, marketing, and public affairs to understand and improve the global customer experience. Students learn to analyze and solve problems from a people-first, and therefore a consumer-first perspective.
Our experienced faculty guide students through an applied and project-based curriculum that prepares them for careers in a variety of diverse and rapidly growing companies around the globe. As a Consumer Behavior & Marketplace Studies major, students will learn to apply analytical skills to better understand and improve the global customer experience from a human-centered approach. Active student learning is accomplished with the support and guidance of faculty, a team of industry experts, and researchers.
US universities use a holistic admissions review. Beyond grades and standardized test scores, they weigh the strength of your overall profile to understand who you are as a student and a person.
Profile Assessment: Science applicants are generally assessed on the rigour of their Mathematics and laboratory-science coursework. Relevant preparation may include Biology, Chemistry, Physics, Calculus or Statistics, depending on the intended field. Research, science fairs, Olympiads, laboratory exposure, independent investigation and environmental or community-science projects can demonstrate scientific curiosity and analytical thinking.Advanced Placement(AP) Guidance: AP availability depends on the student's school. Relevant APs can strengthen an application and may earn university credit, but are not compulsory unless the university or programme explicitly requires them.Essays & recommendations: Personal essays and teacher/counselor recommendations give context to your achievements and help demonstrate fit with the program.Consumer Insights and Analytics
Merchandise Buying and Planning
Product Development
Brand Management
Media and Public Relations
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