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4 Years On Campus Bachelors Program
University of Wisconsin MadisonThe Bachelor of Science degree in Consumer Behavior & Marketplace Studies integrates research and knowledge from economics, finance, sociology, psychology, marketing, and public affairs to understand and improve the global customer experience. Students learn to analyze and solve problems from a people-first, and therefore a consumer-first perspective.
Our experienced faculty guide students through an applied and project-based curriculum that prepares them for careers in a variety of diverse and rapidly growing companies around the globe. As a Consumer Behavior & Marketplace Studies major, students will learn to apply analytical skills to better understand and improve the global customer experience from a human-centered approach. Active student learning is accomplished with the support and guidance of faculty, a team of industry experts, and researchers.
Application Completed Higher Secondary Education or equivalent. Official transcripts GPAs between a 3.8 and a 4.0, and a class rank in the 85–97 percentile. TOEFL iBT: 80 OR IELTS 6.5 overall. Two Essays One Letter of Recommendation ACT / SAT (optional for Spring 2027)
Consumer Insights and Analytics
Merchandise Buying and Planning
Product Development
Brand Management
Media and Public Relations
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