1. California State University Fresno
  2. Program
  3. Bachelors
  4. BS Business Administration Logistics

BS Business Administration Logistics

4 Years On Campus Bachelors Program

California State University Fresno

Program Overview

Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. The Department of Marketing and Logistics offers the three options: Marketing Option, Logistics and Supply Chain Strategies Option, and Sports Marketing Option and corresponding certificates.

Program Key Stats

$18469 (Annual Fees)



Eligibility Criteria

2.8
30
82

1100
6
61

Additional Information & Requirements

Certified copies or Original transcripts of University or High school along with literal translations in English, Statement of Purpose, Must have a minimum GPA of 2.7 in the last two years of their previous program, Standardized Tests scores, Proof of English proficiency for non-native English speakers, TOEFL- 80, IELTS- 9.1

Career Options

  • Sales Manager
  • Business Consultant
  • Financial Analyst
  • Market Research Analyst
  • Human Resources (HR) Specialist

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