BS Degree in Business Administration Marketing Concentration

3 Years On Campus Bachelors Program

Catawba College

Program Overview

Catawba students who would enjoy creating and developing concepts to promote a business should choose the Marketing concentration. You will learn the importance of collecting and interpreting data that can be used to build brand awareness and improve customer satisfaction. You will be exposed to various ways that businesses market themselves - everything from online to more traditional methods of print, broadcast and direct mail.

Program Key Stats

$31436 (Annual Income)



47 %

Eligibility Criteria

2.5
35
80

1090
6
79

Additional Information & Requirements

Career Options

  • Sales Representative/Manager
  • Retail Store/Website Assistant/Manager
  • Marketing Coordinator
  • Consumer/Marketing Reseacher
  • Market Analyst
  • Marketing Strategist

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