Bachelors in General Business Administration in Applied Business Communication

NA On Campus Bachelors Program

Central Michigan University

Program Overview

With the general business major and an applied business communication concentration, you ll gain the skills and knowledge employers rate as most important: communication, creativity, collaboration and critical thinking. What s more, you ll put these skills into practice through active-learning experiences and client projects, adding real-life experiences to your r sum that set you apart from your peers. Clients for student projects have included the Mount Pleasant Discovery Museum, Central Michigan Manufacturer s Association, Isabella County Restoration House, Mona Lake Productions, Muskegon Area Intermediate School District, Montague Area Public Schools and D gag Ministries. You ll also showcase your work by compiling an electronic portfolio that s invaluable as you apply for your first job or for graduate school no matter your life goals.

Program Key Stats

$23670 (Annual Cost)



91 %

Eligibility Criteria

2.8
33
80

1103
6.5
79

Additional Information & Requirements

Career Options

  • Management analyst
  • Sales representative
  • Marketing manager
  • Business consulting
  • web marketing
  • social media
  • business communications
  • entrepreneurship and upper management

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