Business Analytics BSBA

4 Years On Campus Bachelors Program

Drexel University

Program Overview

Drexel University's Bachelor of Science in Business Administration (BSBA) in Business Analytics equips students with the ability to transform data into actionable business insights, preparing them for dynamic roles across industries. The program integrates rigorous business education with hands-on analytical training, supported by Drexel’s signature cooperative education (co-op) program. Students may opt for a Three Co-op (5-year), One Co-op (4-year), or No Co-op (4-year) track, each offering significant real-world exposure.

In the 2025 U.S. News & World Report, Drexel University is ranked among the top 100 national universities and is renowned for experiential learning. LeBow College of Business is AACSB-accredited, affirming its global business education standards.

  • Accreditation: AACSB

Course Overview
Years 1 & 2 (Foundation):

  • General Education: Writing, math, sciences, humanities, and civic engagement

  • Business Core: Intro to business, accounting, economics, law, marketing, operations, IS, statistics, and management

  • Flexible Requirements: International business, MIS, marketing, statistics, operations

Years 2 - 4/5 (Advanced Courses & Co-op):

  • Core Courses:

    • Business Analytics & Data Visualization

    • Data Visualization for Business Analytics

    • Programming for Data Analytics 

    • Database Design & Implementation

    • Data Mining for Business 

    • Business Analytics Senior Project 

  • Electives (choose four):

    • Applied Econometrics, Time Series Econometrics

    • Customer Analytics, Digital Marketing Analytics

    • Linear Models, Optimization in Finance

    • Sports Analytics, Advanced Simulation & Decision Making

  • Writing-Intensive: Minimum 3 writing-intensive courses post-Year 1 (2 in the major)

Experiential Learning (Research, Projects, Internships etc.)

  • Co-op Program (up to 18 months):

    • Full-time, paid placements with companies such as Comcast, Vanguard, SAP, and Johnson & Johnson

    • Many students receive return offers post co-op

  • Senior Capstone Project:

    • Real-world team project using actual business data to solve a business problem

  • Internships and Consulting Projects:

    • Available for non-co-op students to gain applied experience

  • Career Support:

    • Academic advising, employer connections, alumni network, résumé workshops, and mock interviews through Drexel's Steinbright Career Development Center

Progression & Future Opportunities

  • Strong foundation in both business and technical analytics

  • Competitive edge through co-op and senior projects

  • High demand in sectors such as marketing, healthcare, finance, and sports

  • Graduate study pathways: MS in Business Analytics, Data Science, MBA

  • Industry-recognized certifications: SAS, Tableau, Google Analytics

  • 92% of LeBow undergraduates are employed or enrolled in graduate school within one year of graduation

  • Average starting salary for LeBow graduates: $63,000–$70,000

Program Key Stats

$62,462
$ 65

Jan Intake : 1st OctSept Intake : 15th Jan


75 %

Eligibility Criteria

AAB - A*AA
3.0 - 3.5
34 - 38
85 - 90

1230 - 1430
27 - 33
6.5
90

Additional Information & Requirements

Career Options

  • Business Analyst
  • Data Analyst
  • Business Intelligence Analyst
  • Operations Analyst
  • Marketing Analyst
  • Financial Analyst
  • Analytics Consultant
  • Data Scientist (with further study)

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