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Drexel’s BSBA in Marketing at the LeBow College of Business offers a dynamic curriculum that blends theoretical knowledge with real-world experience. Students complete 180 - 186 quarter credits and can choose from Three Co-op (5 years), One Co-op (4 years), or No Co-op (4 years).
The program prepares students for diverse careers in product and brand management, marketing research, advertising, digital marketing, sales, public relations, and analytics.
Drexel’s program is known for its strong industry integration through co-ops and internships, as well as flexible electives that allow students to specialize in areas such as digital marketing, customer analytics, or global marketing.
Course overview
Year 1: General education, foundational business courses (ECON, MATH, English, Civic Engagement).
Year 2: Begin business law, statistics, and foundational marketing courses; first co-op for students in co-op track.
Year 3: Intermediate marketing core courses like Consumer Behavior and Marketing Insights; additional co-op or internships.
Year 4/5: Advanced marketing electives, strategy capstone (MKTG 380), business impact electives, free electives, and final co-op rotations.
Co-op program:
Up to 18 months of paid, full-time work experience at companies like Comcast, Vanguard, Johnson & Johnson, and leading ad agencies.
Projects & Internships:
Students not in co-op are encouraged to pursue internships or consulting projects.
Student engagement:
Active marketing clubs, case competitions, networking events, and industry guest speakers.
87% of Drexel undergraduates are employed or in graduate school within 6 months of graduation.
Graduates may pursue:
Graduate programs: MS in Marketing, MBA, Analytics.
Certifications: Google Analytics, HubSpot, Digital Marketing tools.
Employment sectors: Digital marketing firms, consumer goods, retail, advertising agencies, B2B tech, healthcare.
Career support: Access to Drexel's extensive employer network and alumni mentorship.
CO-OP details: At Drexel, cooperative education—or co-op—gives students a unique chance to alternate between classroom learning and full-time, real-world work experience with university-approved employers. Typically, co-op terms last six months, followed by six months of academic study, allowing students to apply what they learn in real time. Drexel offers two co-op pathways: A five-year program with three co-op experiences, A four-year program with one co-op experience Most majors give students the flexibility to choose between the four-year or five-year option, depending on their career goals and interests. Link: https://drexel.edu/scdc/co-op/undergraduateFinancial Aid details: To be considered for financial aid at Drexel, students must submit both the CSS Profile and FAFSA. However, international applicants only need to complete the CSS Profile for need-based aid. Key Deadlines: Early Action / Early Decision: CSS Profile by Nov 15, 2024 | FAFSA by Feb 15, 2025 Regular Decision: Both CSS Profile & FAFSA by Feb 15, 2025 Winter (January) Entry: Both forms due by Oct 8, 2024 For full details, visit: drexel.edu/admissions/financial-aid-affordability/undergradSAT/ACT Update: Drexel is continuing its Test-Optional policy for first-year applicants, giving students the flexibility to decide whether or not to submit standardized test scores. Key Highlights: Choosing not to submit scores will not affect admission chances. Students can indicate their test preference on the Common App or Coalition App. You can change your choice later via the Discover Drexel portal or by contacting your admissions rep. Applying test-optional won’t affect eligibility for merit scholarships or financial aid. If you choose to submit scores, Drexel also follows a Test-Flexible policy—check their website for accepted exams.English Language Proficiency: If English isn’t your first language and you haven’t completed at least 3 full years of instruction in English, you’ll need to submit scores from an approved English proficiency test. This may also apply to permanent residents whose first language isn’t English. Accepted Tests: TOEFL iBT / TOEFL Essentials (Drexel code: 2194) IELTS Duolingo English Test (DET) Pearson PTE Cambridge C1 Advanced / C2 Proficiency. Exemptions apply if: English is your first language You’ve studied in English for 3+ years You scored 600+ on SAT ERW or 27+ on ACT English Drexel reviews your best section scores across all test dates (including TOEFL MyBest™ Scores). If you believe you’re exempt, email: [email protected]School Report, Counselor Recommendation, Final Report & 1 Teacher Evaluation RequiredCommon App personal essay requiredApplicants who select certain first choice majors in the Academics section will be required to complete an additional writing question using the prompt below: "Reflect on your experiences, personal characteristics, and unique traits that have prepared you for the challenges and opportunities associated with your chosen major. How have these things shaped your goals, aspirations, and potential contributions to your field of study?"AACSB-accreditedMarketing AnalystDigital Marketing SpecialistBrand ManagerSales ManagerProduct Development CoordinatorSocial Media ManagerMarket Research Analyst
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