Sport Business BSBA

4 Years On Campus Bachelors Program

Drexel University

Program Overview

Drexel University’s BSBA in Sport Business equips students with the knowledge and hands-on experience required to thrive in the rapidly evolving global sports industry. With access to Philadelphia’s major professional teams, collegiate athletics programs, and a thriving sports event ecosystem, students benefit from a prime location for real-world application. The curriculum blends a comprehensive business foundation with specialized sport business coursework in areas such as sports marketing, economics, law, analytics, and media relations.

In the 2025 U.S. News & World Report rankings, Drexel University is ranked among the top 100 national universities. LeBow College of Business is AACSB-accredited, signifying the highest standards in business education.

Course overview:

  • Year 1: Introductory courses in business, civic engagement, economics, and general education

  • Year 2: Core business courses in accounting, finance, business law; introduction to sport business through courses like The Business of Sport and Sports and the Law

  • Year 3: Advanced sport-specific modules such as Sport Economics and Marketing & PR in Sports, plus electives and co-op

  • Year 4/5: Completion of electives and business impact course; senior capstone

Experiential Learning (Research, Projects, Internships etc.)

  • Co-op program: Up to 18 months of full-time, paid work in sports marketing, management, and event operations

  • Industry engagement: Access to case competitions, guest lectures, networking events, and professional sports organizations

  • Student-led initiatives: Opportunities to join sport business clubs and practicum-based courses

Progression & Future Opportunities

  • High employability: Many students receive job offers from co-op employers

  • Graduate pathways: MS in Sport Management, MBA, JD, or other graduate programs

  • Flexible specialization: Electives support career focus in analytics, events, digital media, or entrepreneurship

  • Alumni success: Drexel sport business alumni have gone on to work with the NBA, NFL, NCAA programs, and leading media and consulting firms

  • Graduate outcomes: 91% of Drexel graduates are employed or in graduate school within one year of graduation

Program Key Stats

$60,663
$ 65

Jan Intake : 1st OctSept Intake : 15th Jan


75 %

Eligibility Criteria

AAB - A*AA
3.0 - 3.5
34 - 38
85 - 90

1230 - 1430
27 - 33
6.5
90

Additional Information & Requirements

Career Options

  • Sports Marketing Coordinator
  • Event Manager
  • Ticket Sales Manager
  • Sponsorship Coordinator
  • Compliance Officer
  • Social Media Manager (Sports)
  • Sports Analyst

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