Drexel University’s BSBA in Sport Business equips students with the knowledge and hands-on experience required to thrive in the rapidly evolving global sports industry. With access to Philadelphia’s major professional teams, collegiate athletics programs, and a thriving sports event ecosystem, students benefit from a prime location for real-world application. The curriculum blends a comprehensive business foundation with specialized sport business coursework in areas such as sports marketing, economics, law, analytics, and media relations.
In the 2025 U.S. News & World Report rankings, Drexel University is ranked among the top 100 national universities. LeBow College of Business is AACSB-accredited, signifying the highest standards in business education.
Course overview:
Year 1: Introductory courses in business, civic engagement, economics, and general education
Year 2: Core business courses in accounting, finance, business law; introduction to sport business through courses like The Business of Sport and Sports and the Law
Year 3: Advanced sport-specific modules such as Sport Economics and Marketing & PR in Sports, plus electives and co-op
Year 4/5: Completion of electives and business impact course; senior capstone
Co-op program: Up to 18 months of full-time, paid work in sports marketing, management, and event operations
Industry engagement: Access to case competitions, guest lectures, networking events, and professional sports organizations
Student-led initiatives: Opportunities to join sport business clubs and practicum-based courses
High employability: Many students receive job offers from co-op employers
Graduate pathways: MS in Sport Management, MBA, JD, or other graduate programs
Flexible specialization: Electives support career focus in analytics, events, digital media, or entrepreneurship
Alumni success: Drexel sport business alumni have gone on to work with the NBA, NFL, NCAA programs, and leading media and consulting firms
Graduate outcomes: 91% of Drexel graduates are employed or in graduate school within one year of graduation
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