Bachelor's in Business Administration

4 Years On Campus Bachelors Program

Emory University

Program Overview

The Bachelor of Business Administration at Emory University’s Goizueta Business School combines a strong liberal-arts foundation with business education in areas such as accounting, finance, marketing, strategy, information systems, operations, analytics, and management. It is designed for students who want to develop practical problem-solving, analytical, communication, leadership, and technology skills while customizing their studies through more than 70 business electives and opportunities for experiential learning.

Curriculum Structure

First and Second Years – Pre-BBA Foundation:
Students begin their Emory undergraduate experience by completing liberal-arts and general education requirements alongside the prerequisites for the BBA. The pre-business preparation includes economics, statistical competency, BUS 350 Data and Decision Analytics, and BUS 290 Tech Tools A: Excel, giving students an early foundation in business analysis and technology before matriculating into Goizueta.

Third Year – Business Core and Professional Development:
Once students enter the BBA program, they build broad business knowledge through core subjects such as ACT 200 Accounting: The Language of Business, FIN 320 Corporate Finance, MKT 340 Marketing Management, ISOM 351 Process & Systems Management, and BUS 365 Business Communication. Students also begin the co-curricular program through courses such as BUS 380 Professional Development, BUS 381 Personal Development, and additional technology-focused BUS 390 Tech Tools courses.

Fourth Year – Advanced Study and Application:
In the senior year, students deepen their expertise through flexible core courses and business electives, with options including ACT 300 Business Analysis & Valuation, FIN 323 Investments, MKT 345 Market Growth & Analytics, and ISOM 352 Applied Data Analytics with Coding. Students also complete BUS 480 Senior Seminar and an immersive experiential elective, allowing them to apply accumulated business knowledge to real-world problems while developing expertise aligned with their career interests.

Focus Areas

Accounting, Finance, Marketing, Organization & Management, Strategy & Management Consulting, Information Systems & Operations Management, Business Analytics, Entrepreneurship, Real Estate, Artificial Intelligence for Business, and other interdisciplinary areas of business expertise.

Learning Outcomes

Students develop the ability to analyze business problems, make data-informed decisions, communicate recommendations effectively, use technological and analytical tools, work collaboratively, demonstrate leadership, and apply business knowledge to complex real-world situations.

Professional Alignment (Accreditation)

Goizueta Business School is associated with AACSB International accreditation, a recognized quality framework for business education; the school’s official materials also reference AACSB in connection with its business programs and accreditation responsibilities.

Reputation (Employability)

Goizueta reports strong employment outcomes for its BBA graduates: for the Class of 2025, 98% received full-time offers within three months of graduation and 97% accepted offers within three months, with an average base salary of $87,749 and a median base salary of $85,000. The school also reports that BBA graduates entered companies across financial services, consulting, technology, accounting, healthcare, consumer products, and other industries.

Experiential Learning (Research, Projects, Internships etc.)

The Goizueta BBA places strong emphasis on learning by doing, with students applying classroom concepts through immersive electives, internships, technology training, corporate projects, career treks, and international experiences. Students can work on real business challenges, develop technical skills in tools such as Python, R, SQL and Tableau, and gain professional experience through internships and employer engagement.

Key opportunities include:

Immersive Experiential Elective: Students translate business knowledge into action by working on real-world programs, developing solutions to unmet needs, transforming businesses, or creating new knowledge.
BBA Capstone Projects: Student teams of approximately 4–6 members work on real challenges provided by corporate clients, analyze relevant information, develop recommendations, and present their findings to company leadership. A documented example involved students working with Mercedes-Benz USA on a communications strategy for the A-Class sedan.
Technology Tools: BUS 290 Tech Tools A: Excel provides foundational Excel training, while BUS 390 Tech Tools offers options covering technologies and topics such as Python, R, SQL, Tableau, Canva, Miro, and generative AI.
Internships: Goizueta encourages students to complete summer internships as part of their career development. For the Class of 2026, reported internship functions included finance, consulting, marketing/sales, analytics, accounting, operations/production, and general management.
International Internships: Selected BBA students can undertake a 10-week internship in Linz, Austria, with placements typically involving organizations such as Voest Alpine Stahl or KPMG Austria in areas including marketing, finance, or general management.
Career Treks and Company Visits: Students can visit company offices through BBA Career Treks and Atlanta Site Visits to gain direct exposure to organizations, career opportunities, and workplace environments.
Goizueta Business Library: Students have access to research resources, business databases, study spaces, and BBA-specific library support to strengthen research and analytical work.
Entrepreneurship Experiences: Students can participate in activities such as Pitch the Professors, the Emory Entrepreneurship Summit, and the HackATL hackathon, developing ideas and presenting ventures or solutions to experienced audiences.
Global Learning: BBA students can participate in exchange study with Goizueta's network of more than 45 partner business schools, study-abroad experiences, international study trips, and overseas internships.

Progression & Future Opportunities

The Goizueta BBA prepares graduates for careers spanning finance, consulting, technology, marketing, accounting, analytics, operations, and general management. The Class of 2025 employment report recorded 98% of graduates receiving full-time offers within three months, while reported employers included organizations such as Amazon, American Express, Bank of America, BlackRock, Bain & Company, Deloitte, and other major organizations.

Typical career directions include:
Financial Analyst, Investment Banking Analyst, Management Consultant, Marketing Analyst

Career Management Center: The BBA Career Management Center provides career coaching, interview preparation, résumé and personal-brand support, job-search planning, company presentations, career fairs, and connections with employers.
Employment Outcomes: For the Class of 2025, the reported average base salary was $87,749, median base salary was $85,000, and average signing bonus was $9,921. Salary information is self-reported, and the school notes that 70% of students reporting accepted offers reported salary data.
Industry Opportunities: Among the Class of 2025, financial services accounted for 44% of reported full-time employment by industry, consulting 13%, technology/science 7%, and accounting 7%.
Internship-to-Career Preparation: Students receive structured support for internship searches, interviews, career treks, company events, networking, and full-time recruitment throughout their BBA journey.
University–Industry Engagement: Goizueta works with corporate partners on BBA capstone projects, employer presentations, coffee chats, on-campus interviews, career treks, and other recruitment activities.
International Opportunities: Students can build international professional experience through exchange programs, study abroad, international study trips, and internships abroad.
Long-Term Professional Value: The BBA's combination of business fundamentals, analytical and technology training, leadership development, experiential learning, and career preparation provides a foundation that can be applied across multiple business functions and industries.

Further Academic Progression: After completing the BBA, students can pursue graduate-level business or related study. Goizueta also offers an accelerated pathway allowing eligible students to pursue a dual BBA and master's degree, giving students an opportunity to continue into advanced business education on an accelerated basis.