Enter OTP
4 Years On Campus Bachelors Program
Florida State UniversityFlorida State University’s Marketing major offers a dynamic program that equips students with the analytical and strategic skills needed to understand and influence customer behavior. The major emphasizes the development, promotion, and distribution of products and services that meet both consumer and organizational needs. With a curriculum grounded in core business knowledge and enriched by specialized marketing coursework, the program prepares students for success across diverse industries.
The marketing major encourages experiential learning and global awareness through internships, international programs, and involvement in student-led organizations like the American Marketing Association and Sales Club. Graduates are well-positioned to pursue careers in branding, market research, digital marketing, advertising, and more.
Course Overview:
Admission Prerequisites (C– or better required):
CGS 2060, CGS 2100 or CGS 2518: Business Applications/Spreadsheets
MAC 2233: Calculus for Business
ECO 2013 & ECO 2023: Macroeconomics and Microeconomics
ACG 2021 & ACG 2071: Financial and Managerial Accounting
STA 2023: Business Statistics
Minimum GPA: Between 2.70 and 2.90 depending on entry cohort
Credit Hours: 52 required before program certification (typically at start of junior year)
Business Core Courses:
BUL 3310: Legal & Ethical Environment of Business
FIN 3403: Financial Management of the Firm
GEB 3213: Business Communications
ISM 3541: Introduction to Business Analytics
MAN 3240: Organizational Behavior
MAR 3023: Basic Marketing Concepts
MAN 4720: Strategic Management and Business Policy (Capstone)
Marketing Major Requirements:
Marketing Breadth Electives: Topics may include digital marketing, sales, retail management, international marketing, and marketing analytics
Advanced Marketing Courses: Includes marketing research, consumer behavior, and marketing strategy
General Education & Free Electives: To meet the university’s 120-credit graduation requirement
Internship placements in industries such as retail, finance, hospitality, and tech
Membership in American Marketing Association (AMA) and Sales Club
Study abroad programs through FSU International Programs
Access to college-hosted events, case competitions, and guest lectures
Opportunity to pursue a combined BS-Marketing/MBA degree, double-counting up to 9 credits toward both degrees
Graduates enter dynamic marketing roles in corporate, nonprofit, and entrepreneurial settings
Well-suited for graduate studies in marketing, business administration, or analytics
FSU College of Business offers robust career support services, including advising and employer connections
Combined pathway accelerates graduate education (MBA) and boosts earning potential
Marketing degree is versatile and applicable across consumer goods, tech, finance, healthcare, and consulting sectors
IELTS Academic: minimum score of 7TOEFL: a minimum score of 600 on the paper-based test and 100 on the internet-based test (FSU institution code 5219)Final Report RequiredFirst-Year applicants must complete the Self-reported Student Academic Record (SSAR)Use a copy of your transcript while completing your SSAR because all admitted students are required to submit final and official transcripts that match the coursework listed on the SSAR. You should report your senior schedule and grades that have not been awarded yet as "IP – In Progress."Application to be done through Common AppAll first-year applicants are automatically considered for merit awards when admitted. Funding is limited, so students are encouraged to apply early to receive priority scholarship consideration.Self-report all ACT, CLT, and/or SAT test scores, Link your Self-Reported Student Academic Record (SSAR), Upload your essay and resume/list of activities, and Complete the Residency Declaration form.Common App personal essay requiredThis college does not use a writing supplement for any additional writing requirements.Document Deadlines: Early Action (Florida students only) November 8, Regular Decision (All students) December 8, Rolling Decision (All students) March 8Decision Release: Early Action (Florida students only) December 12, Regular Decision (All students) February 13, Rolling Decision (All students) is Released on a rolling basis beginning early AprilFSU does not accept self-reported test scores from the Common App. Students should self-report their test scores on the Application Status Check using the Self-reported Test Scores form.Sales representativePurchasing agentMarketing research analystBrand managerAdvertising managerPublic relations managerInventory control agentBuyer
Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.
