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The Bachelor of Business Administration in Marketing at Georgia State University’s J. Mack Robinson College of Business equips students with practical and analytical skills essential for success in the dynamic marketing industry. The program, accredited by AACSB, blends foundational business education with specialized marketing courses, enabling students to explore digital marketing, sales, market research, brand management, and global strategies.
Located in Atlanta, a thriving marketing and business hub, students benefit from diverse internship opportunities, real-world projects, and connections with top employers.
Course Overview:
Year 1: English Composition, College Algebra, Critical Thinking, Perspectives, Humanities/Fine Arts/Language, Business, Value and You, Elementary Statistics, Macroeconomics, Microeconomics
Year 2: Principles of Accounting I & II, Introduction to Computer-based Information Systems, U.S. History, American Government, Lab Sciences, Humanities/Fine Arts, World History/Politics, Social Science
Year 3: Business Communication, Business Analysis, Corporate Finance, Marketing Management, Buyer Behavior, Marketing Metrics, Managing People in Organizations, Legal and Ethical Environment
Year 4: Marketing Research, Marketing Strategy (Capstone), Marketing Electives (e.g., Digital Marketing, Sales, Advertising, Retailing, International Marketing), Strategic Management, Global Business, Exit Exam
Internships strongly encouraged with Atlanta’s top corporations, marketing agencies, and nonprofits
Capstone project in Marketing Strategy involving real-world or simulated client work
Active student organizations including the American Marketing Association and sales/advertising clubs
Opportunities to engage in networking events, competitions, and industry workshops
Graduates pursue marketing, sales, and brand management roles in diverse industries such as retail, technology, advertising, and consulting
Project-based learning and internships build practical, job-ready skills
Career support through Robinson College of Business’s dedicated Career Advancement Center, offering job placement assistance, internship coordination, and professional development workshops
Strong employer connections in Atlanta’s vibrant business ecosystem with opportunities for on-campus recruitment
Graduates are well-prepared for advanced study in marketing, digital media, or business analytics
87% of Georgia State University graduates are working or pursuing further education within 15 months of graduation
Georgia State University will start releasing Early Action, Honors and Scholarship decisions on December 15.Accepted English proficiency tests: IELTS, TOEFL or PTESchool Report, Mid Year Report & Final Report RequiredApply with the name EXACTLY as it appears on your passport/birth certificate/marriage license. Do NOT use special characters or non-English letters in your application. Do not apply with a nickname or abbreviation, only use your government name.For applicants with a 3.4 GPA or higher (recalculated based on the 17 units of the Required High School Curriculum), we will not require test scores for an admissions decision.Applicants with a GPA below 3.4 are encouraged to submit test scores. If you apply without test scores and are below a 3.4, you may be placed into our Summer Success Academy or Panther Excellence program or admitted to our Perimeter College (which offers associate-level degrees). Perimeter College students can transition to the Atlanta campus for a bachelor’s program once they have obtained a 2.0 Perimeter College GPA and 30 or more credit hours.Ask your high school counselor to submit your transcript electronically through the Common Application or GA Futures. Schools may also send them to us electronically at [email protected]Submit Test Scores. You may submit official scores for either the SAT or ACT or both. Submit SAT scores through College Board. Use Georgia State’s SAT code: 5251. Submit ACT scores through ACT. Use Georgia State’s ACT code: 0826.Common App personal essay optionalCollege questions: 1 optional. Depending on your answers to some questions you will be required to complete additional writing questions.This college does not use a writing supplement for any additional writing requirements.AACSB-accreditedMarketing ManagerBrand/Product ManagerDigital Marketing SpecialistSales ManagerMarket Research AnalystAdvertising CoordinatorRetail ManagerSocial Media ManagerCustomer Relationship Manager
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Georgia State University
