Enter OTP
4 Years On Campus Bachelors Program
Kansas State UniversityKansas State University’s B.S.B.A. in Marketing provides students with a balanced mix of analytical, creative, and strategic skills essential to thrive in the fast-evolving world of marketing. Housed within the AACSB-accredited College of Business Administration, the program covers vital areas such as consumer behavior, digital marketing, branding, and market research.
Students gain real-world experience through internships, industry certifications, and involvement in student-led sales teams and clubs. The flexible curriculum also allows for minors and certificates, offering a highly personalized educational experience.
Course overview
Years 1 & 2: General education (writing, public speaking, college algebra), business foundation courses (accounting, marketing principles, business law, analytics).
Year 3: Core marketing courses such as Consumer Behavior, Marketing Research, and Sales Management, along with marketing electives.
Year 4: Advanced electives like Digital Marketing, Brand Management, Social Media Marketing, and Marketing Strategy (Capstone), plus optional internships or certificate projects.
Internships: Strong emphasis on gaining industry experience in areas like digital marketing, sales, and analytics
National Strategic Selling Institute: Industry-recognized center for sales education and research
Sales Cats Sales Team: Compete in national sales competitions
Certificates:
Marketing Technology Certificate: Includes hands-on software training and industry-recognized certifications
Business of Sports and Entertainment: Combines academic and real-world sports marketing experiences
Student Organizations: Pi Sigma Epsilon, Marketing Club, Sales Team, and other networking and competition groups
Graduates find employment in diverse industries, from tech and retail to consulting and advertising
High placement rates with many students securing jobs before graduation
Supports graduate study in business or marketing and professional certification (e.g., digital marketing credentials)
Access to dedicated career and leadership development resources through the Student Success Center
School Report & Final Report RequiredCommon App personal essay optionalThis college does not use a writing supplement for any additional writing requirements.College questions: 1 optionalAACSB accreditedApplication can be done via Common App or University websiteBrand/Product ManagerDigital Marketing SpecialistSales Representative/ManagerMarketing AnalystMarket ResearcherSocial Media ManagerRetail ManagerCustomer Relationship ManagerAdvertising/Promotions Coordinator
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