4 Years On Campus Bachelors Program
The Bachelor of Science in Business Administration (B.S.B.A.) in Professional Strategic Selling at Kansas State University is one of the nation’s leading sales programs, recognized for over a decade as a top sales university.
This AACSB-accredited degree offered by the College of Business Administration equips students with high-level sales, negotiation, and relationship management skills through hands-on learning, including role-play labs, internships, and national sales competitions.
Course overview:
Years 1 & 2: Core general education courses in writing, public speaking, algebra, humanities, social sciences, and the K-State 8 General Education program. Students begin foundational business courses such as accounting, finance, marketing, management, and operations.
Years 3 & 4: Major-specific courses such as Fundamentals of Professional Selling, Advanced Selling, Sales Force Leadership, Sales Technology and CRM, and Sales Negotiation and Persuasion. Electives may include Digital Marketing, Marketing Analytics, Customer Relationship Management, and Business-to-Business Marketing. The program culminates with a capstone course in business strategy and optional sales internships.
Role-Play Labs: Real-world sales scenarios practiced in state-of-the-art labs with faculty and industry feedback
Internships: Strongly encouraged, with top companies in sales and business development
National Strategic Selling Institute: Provides industry networking, mentoring, and corporate engagement
Sales Competitions: Regional and national events that develop sales strategies and enhance professional profiles
Student Organizations: Active participation in the Sales Cats Sales Team and Pi Sigma Epsilon (sales and marketing fraternity)
Direct admission to the business program from freshman year
99% job placement rate for Professional Strategic Selling graduates
Pathway to Master of Business Administration (MBA) or related graduate programs
Professional certifications in sales leadership, digital marketing, or CRM systems
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