The Bachelor of Business Administration in General Business is for students who desire a holistic understanding of all business areas rather than a specialized area of business, i.e., accounting, business management, computer information systems, economics, entrepreneurship, finance, managerial marketing and marketing. The major courses are offered face-to-face and/or online, thus enabling flexibility for students.

The Bachelor of Business Administration degree in General Business is for students who desire a holistic understanding of all business areas rather than a specialized area of business, i.e., accounting, business management, computer information systems, economics, entrepreneurship, finance, human resource management, managerial marketing and marketing.