BS in Business Administration General Business

4 Years On Campus Bachelors Program

Kutztown University of Pennsylvania

Program Overview

The General Business program is particularly well-suited for those who want to work in a small to medium sized company where there is an expectation of competency across a range of business functions. It is also a good place to start for students who are interested in studying business but are uncertain about which particular field they want to study (e.g. Accounting, Finance, Marketing, Management, Entrepreneurship, Supply Chain Management, Human Resource Management, Personal Financial Planning).

Program Key Stats

$16765.8 (Annual Fee)



96 %

Eligibility Criteria

3

1040
550

Additional Information & Requirements

Career Options

  • Account manager
  • Advertising manager
  • Brand manager
  • Copywriter

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