Bachelor of Science in General Business

4 Years On Campus Bachelors Program

Louisiana State University Baton Rouge

Program Overview

The Bachelor of Science in General Business at Louisiana State University’s E. J. Ourso College of Business offers one of the most flexible business degrees at LSU. This program is designed for students seeking a broad, customizable business education. Learners can select from a wide range of electives or choose a specific concentration such as Business Analytics, Digital Marketing, Human Resource Management, or IT Management, enabling them to align their studies with personal interests and career goals.

Students benefit from personalized academic advising and strong employer partnerships with companies like Apple, IBM, Shell, and Disney.

Course Overview:

  • Year 1: Principles of Microeconomics, English Composition, Introduction to Management Information Systems for Business Majors, College Algebra, General Education or Elective, Introductory Financial Accounting, Calculus with Business and Economic Applications, General Education or Elective

  • Year 2: Principles of Macroeconomics, Introduction to Business Statistics, Introductory Managerial Accounting, General Education or Elective, Money, Banking and Macroeconomic Activity, English Composition, Statistical Methods and Models, General Education or Elective

  • Year 3: Business Law, Principles of Management, Financial Management, Introduction to Operations Management, Principles of Marketing, Electives or Concentration Courses, General Education

  • Year 4: Electives or Concentration Courses, General Education, Strategically Managing Organizations, Electives or Concentration Courses

Experiential Learning (Research, Projects, Internships etc.)

  • Customizable Learning: Students can tailor electives or select concentrations such as Business Analytics, Digital Marketing, Human Resource Management, or IT Management.

  • Broad Foundation: Covers all key business disciplines, including accounting, finance, marketing, management, operations, and analytics.

  • Industry Connections: LSU’s strong employer network includes companies like Apple, IBM, Shell, and Disney.

  • Dedicated Advising: Personalized career and academic guidance from LSU business advisors.

  • Internship Opportunities: Access to internships and practical experience supported by LSU’s corporate partners.

Progression & Future Opportunities

  • Career Pathways: Students can pursue roles in business analysis, management, marketing, human resources, operations, and financial services.

  • Graduate Studies: Suitable for progression into MBA, MS in Analytics, MS in Marketing, or other business-focused postgraduate degrees.

  • Certifications: Opportunities to pursue industry-recognized certifications in analytics, marketing, or IT management through elective choices.

  • Entrepreneurial Support: Flexibility to explore entrepreneurship or cross-disciplinary career paths.

  • Career Outcomes: Median salary of $76,570 for business/financial roles 

Program Key Stats

$30,369
$ 50
Rolling


74 %

Eligibility Criteria

A*AA
3.8
36 - 38
90 - 95

1150 - 1300
24
6.0
79

Additional Information & Requirements

Career Options

  • Business Analyst
  • Management Trainee
  • Sales Manager
  • Operations Coordinator
  • Human Resources Associate
  • Marketing Coordinator
  • Entrepreneur
  • Financial Services Associate

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