Enter OTP
4 Years On Campus Bachelors Program
Louisiana State University Baton RougeThe BS in Marketing at Louisiana State University, offered through the E. J. Ourso College of Business, prepares students to understand and apply marketing principles across consumer behavior, branding, digital marketing, analytics, and professional sales. The program provides a strong foundation in market segmentation, strategic decision-making, and modern promotional techniques, equipping graduates for dynamic roles in business, advertising, public relations, and data-driven marketing.
Students can specialize in one of three industry-relevant concentrations: Digital Marketing, Marketing Analytics, or Professional Sales. The curriculum emphasizes hands-on learning through projects, software applications, and real-world internships, fostering a deep connection between theory and practice.
Course Overview:
Year 1: English Composition, College Algebra, Business Calculus, Natural Sciences, Humanities, and Introduction to Management Information Systems.
Year 2: Microeconomics, Macroeconomics, Accounting, Business Statistics, Arts, and General Education courses.
Year 3: Managerial Accounting, Principles of Marketing, Oral & Written Communication, upper-level business electives, and core marketing electives.
Year 4: Advanced marketing electives tailored to student concentrations, upper-level business electives, and the capstone Strategic Management course.
Concentrations:
Internships: Students may earn up to six credit hours for practical marketing work experience with local, regional, or national companies.
Sales Practicum & Internship: Students in the Professional Sales concentration gain hands-on sales experience, mentored by industry professionals and faculty.
Hands-On Coursework: Real-world projects using industry-standard tools like Google Analytics, HubSpot, Tableau, and campaign management platforms.
Student Organizations & Competitions: Access to marketing clubs, case competitions, and employer networking events to build leadership and teamwork skills.
Graduates are employed in top firms such as Aflac, HP, MassMutual, and United Rentals.
Immediate career paths include Content Strategist, Digital Marketing Analyst, Marketing/Brand Manager, Sales Manager, Social Media Manager, Data Scientist, Market Research Analyst, Public Relations Specialist, and Advertising Specialist.
Management and leadership advancement opportunities include roles in digital strategy, analytics, and sales leadership.
Many graduates pursue MBA programs or specialized master's degrees in digital marketing or marketing analytics.
Professional certifications such as Google Analytics, HubSpot, Salesforce, and Tableau enhance employability and career growth.
Average salary of $133,380 and a 10% projected employment growth (BLS, 2021).
LSU’s robust alumni network and Olinde Career Center provide long-term career support, mentoring, and industry connections.
December 15th is the priority deadline to apply for admission to the Ogden Honors College and to be considered for over $1 Billion LSU offers in financial aid and scholarships. The regular decision deadline to be fully considered for admission is February 1, 2025.School Report, Final Report & 1 Teachers Evaluation requiredThe Admissions Committee knows you are more than just a test score or GPA which is why they will review your application holistically. A few of the factors we consider for admission may include senior year course selection, grade trends, rigor of curriculum, letter of recommendation and involvement within your school, family and community.LSU requires at least one letter of recommendation from an academic source (counselor, teacher, advisor, administrator, etc.). A letter of recommendation will also prove useful to scholarship awarding where more depth of an applicant is necessary for specific college and donor awards.The Admissions Committee encourages all applicants to utilize SRAR (Self-Reported Academic Record), which is an opportunity for applicants to self-report their own high school grades and highest test scores for admissions evaluation.Common App personal essay is optionalThis college does not use a writing supplement for any additional writing requirements.Applications to be done through Common AppAccredited by AACSBContent StrategistDigital Marketing AnalystMarketing/Brand ManagerSales ManagerSocial Media ManagerData ScientistMarket Research AnalystPublic Relations SpecialistAdvertising Specialist
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