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4 Years On Campus Bachelors Program
Michigan Technological UniversityThe Bachelor of Science in Marketing at Michigan Technological University, delivered by the AACSB-accredited College of Business, prepares students for dynamic, tech-driven marketing careers. This comprehensive program integrates traditional marketing principles with modern digital strategies, data analytics, and global marketing perspectives.
Students develop skills in marketing analytics, consumer behavior, integrated communications, brand management, digital media marketing, and technical sales. Michigan Tech’s strong focus on technology and innovation distinguishes its marketing graduates in a wide range of industries.
Course Overview:
Year 1: Composition, Global Issues, Calculus I, Principles of Economics, Introduction to Business, Introduction to Management Information Systems, Lab/Science Elective, HASS Elective
Year 2: Principles of Financial Accounting, Principles of Managerial Accounting, Business Law, Business Analytics, Teamwork and Problem Solving, Business Data Analytics, Principles of Marketing, Organizational Behavior, HASS Elective, Lab/Science Elective
Year 3: Consumer Behavior, Integrated Marketing Communications, Marketing Research, Brand Management, Digital Media Marketing, Marketing Analytics, Technical Sales, B2B (Business-to-Business) Marketing, Global Marketing, Free Electives, HASS Upper Division Elective
Year 4: Marketing Strategy, New Product Development, Marketing Internship/Experience, Strategic Management (Capstone), Free Electives, HASS Upper Division Elective
Marketing Internship/Experience: Required; provides real-world marketing exposure.
Capstone Project (Strategic Management): Integrative project solving real business challenges.
Hands-on Projects: In marketing communications, new product development, and digital media marketing.
Team-Based Learning: Courses emphasize collaboration, leadership, and marketing strategy.
Career Fairs and Employer Engagement: Over 400 companies recruit annually on campus.
Certifications: Google Analytics, HubSpot, Salesforce, and digital marketing certifications.
Graduate Studies: MBA, Master’s in Marketing, or MS in Digital Marketing.
Career Progression: Advancement from marketing analyst or coordinator to manager, director, or VP of marketing.
Specializations: Digital marketing, marketing analytics, global marketing, product management, or technical sales leadership.
Entrepreneurship: Opportunities to launch marketing agencies, digital startups, or consulting practices.
International applications are closed for spring and fall 2025. Applications for 2026 will open in September.School Report & Final Report RequiredInternational students have a $35 application processing fee. Michigan Tech does not approve any requests for fee waivers.College questions: 2 requiredThis college does not use a writing supplement for any additional writing requirements.Application can be done via Common App or University websiteAACSB accreditedMarketing AnalystBrand/Product ManagerDigital Marketing SpecialistMarket ResearcherAdvertising/Promotions ManagerTechnical Sales RepresentativePublic Relations Specialist
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