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4 Years On Campus Bachelors Program
Oklahoma State UniversityThe Bachelor of Science in Business Administration (BSBA) in Marketing at Oklahoma State University’s Spears School of Business is accredited by AACSB and provides a dynamic, practice-oriented curriculum that prepares students for diverse careers in marketing, sales, advertising, digital marketing, and market research.
Students develop essential skills in consumer behavior analysis, marketing analytics, sales management, strategic brand management, and digital and social media marketing. The program emphasizes strong communication, leadership, and teamwork abilities, preparing graduates to thrive in competitive business environments.
Course Overview:
Year 1: Business foundations, American history, composition, data science technologies, entrepreneurship, and analytics.
Year 2: Principles of management, consumer and market behavior, accounting, business electives, and humanities.
Year 3: Professional development, finance, legal environment, marketing analytics, marketing research, and upper-division electives.
Year 4: Capstone marketing strategy, upper-division marketing and business electives, and strategic management.
Hands-on sales training at the Center for Sales and Service Excellence
Internship and career support through the Eastin Center for Career Readiness
Student-led organizations, including the Marketing Club and sales competitions
Real-world marketing projects and case studies
93% of Spears School of Business graduates are employed or pursuing further education within 15 months of graduation.
Graduates typically secure roles in corporate marketing, sales, consulting, digital marketing, advertising agencies, and market research firms.
Access to the Eastin Center for Career Readiness ensures tailored career development and internship support.
AACSB accreditation enhances global employability and graduate school opportunities.
For summer and fall entering students, the Early Opportunity Scholarship Deadline is Nov. 1, while all scholarship materials must be submitted by Feb. 1 to maximize your scholarship consideration.For spring entering students, you must submit all application materials by October 15 to maximize your scholarship consideration.School Report & Final Report RequiredThe Common App serves as your admission and scholarship application to Oklahoma State. However, it is highly recommend you provide your essay response and leadership and involvement resume to receive maximum scholarship consideration.Your leadership and involvement resume must be submitted separately via the OSU application portal after submitting your Common App.Common App personal essay is optional AACSB-accreditedApplications can be done through Common App or OSU PortalMarketing ManagerSales RepresentativeDigital Marketing SpecialistBrand/Product ManagerMarket Research AnalystAdvertising CoordinatorSocial Media ManagerCustomer Relationship Manager
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