Bachelor of Arts (B.A.) Business Administration

4 Years On Campus Bachelors Program

Seton Hall University

Program Overview

The B.A. in Business Administration at Seton Hall University combines essential business knowledge with the flexibility to explore liberal arts and other academic disciplines, helping students develop a broad understanding of how organizations operate. Students build foundations in accounting, finance, marketing, management, economics, and business strategy while choosing a concentration in areas such as Arts and Sciences, International Studies, Diplomacy and International Relations, or General Studies.

Curriculum Structure

The university publishes the business core and concentration requirements rather than a fixed year-by-year sequence for this B.A.; the following is a descriptive study progression based on those official requirements.

Year 1: Students begin by developing a foundation in business, economics, communication, and university-level learning. Courses such as Freshman Business Seminar, Principles of Economics I, and Principles of Economics II introduce business concepts, economic systems, and the academic skills needed for further study.

Year 2: Students strengthen their understanding of how organizations manage money, people, and information. Subjects such as Financial Accounting, Managerial Accounting, and Principles of Management help students explore financial reporting, business decision-making, and organizational operations.

Year 3: Students move into broader business applications, including finance, marketing, quantitative analysis, and global business. Courses such as Business Finance, Principles of Marketing, and Global Business help connect business functions with market conditions and international perspectives.

Year 4: Students complete advanced business requirements while developing their selected concentration and electives. Courses such as Business Policy, Organizational Behavior, and Quantitative Decision Making support strategic thinking, leadership, and evidence-based decisions, while concentration coursework allows students to explore their chosen academic interests.

Focus Areas

Business administration, accounting, finance, marketing, management, economics, business statistics, quantitative decision-making, management information systems, global business, business law, organizational behavior, business policy, liberal arts, international studies, diplomacy and international relations, general studies.

Learning Outcomes

Students develop a broad understanding of business functions and how they work together, alongside analytical, quantitative, communication, and decision-making skills. The program’s combination of business core courses and cross-disciplinary study supports students in understanding organizational challenges from financial, managerial, economic, ethical, and global perspectives.

Professional Alignment (Accreditation)

The Stillman School of Business holds accreditation from the Association to Advance Collegiate Schools of Business (AACSB International). This accreditation reflects the School’s commitment to ongoing review and quality standards in business education; it applies at the school level rather than representing a separate program-specific professional license.

Reputation (Employability Rankings)

Seton Hall reports a 2025 overall employment rate of 96.6%, a graduate school acceptance rate of 98.3%, and an overall success rate of 97.4% among graduating seniors. The university states that its analysis covered 1,380 graduates, with career-status information collected from 1,195 graduates, an 86.6% response rate; these are university-wide figures and are not specific to the B.A. in Business Administration.

Experiential Learning (Research, Projects, Internships etc.)

At Seton Hall, students can connect business concepts with professional experience through internships, faculty-guided projects, and career-development opportunities. The B.A. also allows students to pursue up to nine credits through the Cooperative Education Experiential Education program, subject to participation criteria, giving eligible students an opportunity to combine academic study with workplace learning.

Students can explore the following opportunities and resources:

Cooperative Education: Eligible B.A. students may complete up to nine credits through the university’s Cooperative Education Experiential Education program.
Internships: Seton Hall’s Career Center offers access to more than 17,000 internship opportunities, including credit-bearing and non-credit-bearing, part-time and full-time, paid and unpaid positions.
Career preparation: Students can use career advising, job and internship search support, career fairs, recruiting events, resume and cover letter guidance, and professional-development resources.
Faculty-mentored research: University-wide opportunities allow students to work with faculty on projects that develop research, analytical, and presentation skills.
Career platforms: Students can access 12Twenty for career opportunities and VMock for AI-supported resume feedback through PirateNet.

Progression & Future Opportunities

The B.A. in Business Administration prepares students to pursue opportunities across business operations, finance, marketing, management, and international business. Its combination of business fundamentals and a flexible concentration allows graduates to explore different professional directions or continue into graduate-level study.

Potential career paths include: Business Analyst, Business Development Associate, Marketing Coordinator, Financial Analyst.

Career Development and Graduate Outcomes

Career services: Seton Hall’s Career Center provides career exploration, personalized advising, resume and cover letter support, job and internship search resources, career fairs, and employer recruiting events.
Employment outcomes: For the Class of 2025, Seton Hall reported a 96.6% overall employment rate and a 97.4% overall success rate. These are university-wide results, not specific to this degree.
Experiential learning: The university reported that 83% of students completed at least one experiential learning experience, including internships, research, service learning, and other activities.
Employer connections: More than 580 employers visit campus annually, according to the university’s 2025 career outcomes report. Listed employer organizations include IBM, Goldman Sachs, Johnson & Johnson, KPMG, Visa, and JPMorgan Chase.
Professional accreditation: AACSB accreditation at the Stillman School provides external recognition of the School’s business education standards and commitment to continuous improvement.

Further Academic Progression: Graduates may pursue postgraduate qualifications such as a Master of Business Administration (MBA), Master of Finance, or master's degree in marketing, management, or international business, subject to each institution's admission requirements. Seton Hall also offers a B.A.B.A./MBA dual-degree pathway, through which eligible students may complete both degrees within five years.