BBA in General Business Administration

The BBA in General Business Administration at Texas A&M University–Kingsville provides students with a flexible, well-rounded education in all core areas of business. Designed to deliver breadth over specialization, this program equips students with versatile knowledge across finance, marketing, management, accounting, and international business. Students follow a clearly structured curriculum that progresses from foundational liberal arts and business law to advanced courses in strategy and global management.

With an emphasis on flexibility, students can tailor their learning through advanced business electives in areas such as information systems, accounting, finance, or marketing. The program culminates in a capstone course (MGMT 4390) that synthesizes knowledge in strategic management within a global business context.

• Accreditation: AACSB-accredited

• TAMUK’s small class sizes and diverse student body further contribute to a supportive and practical learning environment.

Course Overview

Year 1 (Foundations):

• Business & Professional Communication

• College Algebra & Business Math

• U.S. History & Government

• Rhetoric and Composition

• Life/Physical Sciences & Creative Arts

• University Skills (UNIV 1201)

Year 2 (Core Business Knowledge):

• Principles of Accounting I & II

• Principles of Microeconomics & Macroeconomics

• Business Law

• Business Communication

• Introduction to Business Software

• Non-Business Electives

Year 3 (Intermediate Business):

• Business Statistics

• Business Finance

• Principles of Management

• Principles of Marketing

• International Business

• Information Systems & Business Analytics

• Advanced ISYS, ACCT, and MKTG electives

Year 4 (Advanced Business & Strategy):

• Operations & Supply Chain Management

• Advanced FINC elective

• Advanced Business Electives

• Capstone Course: Strategic Management in the Global Business Environment