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4 Years On Campus Bachelors Program
Texas A And M University KingsvilleThe BBA in General Business Administration – Product Pricing and Business Analytics Track at Texas A&M University–Kingsville equips students with foundational business knowledge alongside advanced analytical capabilities focused on pricing, marketing insights, and business intelligence. This program is tailored for students aiming to thrive in data-driven roles within competitive markets, combining core business principles with data interpretation, strategic decision-making, and customer behavior analysis.
Students engage in core business disciplines such as accounting, finance, and management, then progress to specialized coursework including Pricing for Profitability, Marketing Research, Consumer Behavior, and Marketing Analytics. Tools such as SQL and database design, combined with information systems and business analytics, ensure that graduates can handle and derive insights from complex datasets. The program concludes with a strategic capstone (MGMT 4390) focused on integrating business functions within a global framework.
AACSB Accreditation: Ensures international academic quality
Course Overview
Year 1 (Foundations):
Business & Professional Communication
College Algebra & Business Math
U.S. History & Government
Composition and Literature
Life/Physical Sciences & Creative Arts
University Transition Course (UNIV 1201)
Year 2 (Core Business):
Principles of Accounting I & II
Business Law and Business Communication
Principles of Economics (Micro and Macro)
Government (Federal and Texas)
Business Software Tools
Non-Business Elective
Year 3 (Intermediate Business & Data):
Business Finance and Management
Principles of Marketing
Business Statistics
Cost and Managerial Accounting
International Business
ISYS 3330: Information Systems & Business Analytics
ISYS 3351: Database Design and SQL
Entrepreneurship and Creativity
Year 4 (Specialization & Strategy):
FINC 3355: Pricing for Profitability
MKTG 3360: Sales
MKTG 3365: Marketing Research
MKTG 4350: Consumer Behavior
MKTG 4390: Marketing Management and Analytics
MGMT 3355: Operations & Supply Chain Management
MGMT 4390: Strategic Management in Global Business Environment
Advanced Business Electives
Capstone Strategy Project: Synthesizes learning in global business analysis
Hands-on Analytics: SQL, ISYS, and business data tools integrated into coursework
Marketing & Research Labs: Courses in consumer behavior and marketing analytics
Entrepreneurial Focus: Creativity and innovation included in junior year curriculum
Business Electives: Tailored to student interests in business intelligence, marketing, or sales
Graduates are well-prepared for careers in marketing analytics, pricing, or consulting
Strong pathway to MBA or Master’s in Business Analytics or Marketing
Data and decision-making skills enhance long-term career adaptability
Career support offered through TAMUK’s Center for Student Success
AACSB-accreditedSchool Report & Final Report RequiredAccepted English proficiency tests: Duolingo, IELTS, TOEFL or PTECommon App personal essay is optionalCommon App personal essay is optionalThis college does not use a writing supplement for any additional writing requirements.Application can be done through Common App or online via GoApplyTexas.orgPersonal Statement, Resume, Letter of Recommendation (2 or 3) requiredTOEFL iBT: A score of 79 (internet-based) or 550 (paper-based) is the university minimum requirement for all students.Pricing AnalystMarketing AnalystSales StrategistProduct ManagerBusiness Data AnalystCustomer Insights ManagerBusiness Consultant
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