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The BBA in Marketing at Texas A&M University–Kingsville provides students with an in-depth understanding of marketing principles, consumer behavior, branding, digital tools, and global strategies. Built on a solid business foundation, the program integrates analytical skills, communication techniques, and creative problem-solving to prepare students for success in fast-evolving marketing roles.
Students gain practical exposure to areas such as digital marketing, market research, integrated communications, product development, and analytics. Emphasis is also placed on international perspectives and data-driven decision-making, ensuring that graduates are workforce-ready in both local and global contexts.
Course Overview
Year 1 (Foundations):
English Composition, Business Communication, U.S. History
College Algebra, Life/Physical Sciences, Creative Arts
Introduction to university life through UNIV 1201
Year 2 (Business Core):
Principles of Accounting I & II, Business Law
Macroeconomics & Microeconomics
Technical Writing or Literature, Government of the U.S. and Texas
Introduction to Business Software
Year 3 (Core Business & Marketing):
MKTG 3324: Principles of Marketing
BUAD 3366: Introduction to Business Intelligence
MKTG 3364: Integrated Marketing Communication
MKTG 3370: Online Marketing
Business Finance, Management, Statistics, International Business
Information Systems and Business Analytics
Year 4 (Advanced Marketing & Strategy):
MKTG 3365: Marketing Research
MKTG 4310: Retail Marketing Management
MKTG 4334: Product Development
MKTG 4350: Consumer Behavior
MKTG 4363: Global Marketing
MKTG 4390: Marketing Management and Analytics
Operations & Supply Chain Management
Strategic Management in the Global Business Environment
Advanced and nonbusiness electives
Capstone Course: Marketing Management and Analytics integrates real-world marketing strategy
Hands-On Coursework: Includes development of digital marketing campaigns, product strategies, and market research projects
Data & Tech Integration: Learn business intelligence tools and analytics platforms
Industry-Relevant Electives: Students can specialize through electives in retail, branding, or global marketing
Communication-Focused Training: Develop professional and persuasive communication for marketing contexts
Prepares graduates for careers in digital marketing, product development, consumer analytics, and branding
Strong foundation for pursuing graduate study in Marketing, MBA, or Digital Strategy
High industry relevance due to data-driven and international marketing components
Career support offered by TAMUK's Center for Student Success and networking events with marketing professionals
School Report & Final Report RequiredAccepted English proficiency tests: Duolingo, IELTS, TOEFL or PTECommon App personal essay is optionalThere are no writing questions for this college.This college does not use a writing supplement for any additional writing requirements.Application can be done through Common App or online via GoApplyTexas.orgPersonal Statement, Resume, Letter of Recommendation (2 or 3) requiredTOEFL iBT: A score of 79 (internet-based) or 550 (paper-based) is the university minimum requirement for all students.Accreditation: AACSB-accreditedMarketing CoordinatorDigital Marketing SpecialistMarket Research AnalystSales ManagerProduct ManagerAdvertising/Promotions SpecialistRetail Manager
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Texas A And M University Kingsville
