General Business Administration, B.B.A. - Product Pricing and Business Analytics

4 Years On Campus Bachelors Program

Texas A And M University Kingsville

Program Overview

The B.B.A. in General Business Administration – Product Pricing and Business Analytics at Texas A&M University–Kingsville combines a broad business education with specialized preparation in pricing, market research, consumer behavior, data analysis and database/SQL skills. It is particularly suited to students interested in understanding how companies use financial, customer and market information to set prices, improve profitability and make evidence-based business decisions.

Curriculum Structure

Freshman Year: Students build their academic, communication and quantitative foundation through courses such as ENGL 1301 Rhetoric and Composition, MATH 1314 College Algebra and MATH 1324 Math for Bus and Econ I. These courses prepare students for the analytical and business coursework that follows while also developing writing, mathematics and broader academic skills.

Sophomore Year: Students begin the business core with ACCT 2301 Principles of Accounting I, ECON 2301 Principles of Macroeconomics and BUAD 2341 Business Law, followed by ACCT 2302 Principles of Accounting II, ECON 2302 Principles of Microeconomics and BUAD 1115 Intro to Business Software. This stage develops an understanding of financial information, economic conditions, legal considerations and practical business software.

Junior Year: Students move into analytical and functional business subjects through ACCT 3314 Cost Managerial Accounting, BUAD 3355 Business Statistics, FINC 3321 Business Finance and MKTG 3324 Principles of Marketing. They then begin the specialized pathway with ISYS 3330 Information Systems and Business Analytics, ISYS 3351 Database/SQL and MGMT 3310 Intro to Entrepreneurship and Creativity, connecting data, technology, management and commercial decision-making.

Senior Year: Students apply their knowledge to pricing, forecasting, sales, market research and strategic management through FINC 3355 Pricing for Profitability, MKTG 3365 Marketing Research, MKTG 3360 Sales and MGMT 3355 Operations and Supply Chain Management. The final stage includes MGMT 4390 Strategic Management in a Global Business Environment and MKTG 4350 Consumer Behavior or MKTG 4390 Marketing Management and Analytics, bringing together pricing, customer insights, analytics and strategic decision-making.

Focus areas

Product pricing, business analytics, pricing strategy, profitability analysis, database and SQL, market research, consumer behavior, sales, marketing analytics, business statistics, financial analysis, forecasting, operations and supply chain management

Learning outcomes

Students develop the ability to collect, understand and analyze market, industry and corporate data; apply pricing and profitability principles; use database/SQL and business analytics concepts; understand customer willingness to pay and consumer behavior; and integrate accounting, finance, marketing and management knowledge into business decisions.

Professional alignment (accreditation)

The Texas A&M University–Kingsville College of Business Administration is AACSB accredited to offer the Bachelor of Business Administration and Master of Business Administration. The college states that its curriculum integrates contemporary business practices, technology, ethics, globalization, professional development and experiential learning.

Reputation (employability rankings)

Texas A&M University–Kingsville states that its Product Pricing & Business Analytics concentration is the first undergraduate program specializing in Product Pricing in the United States. The university does not publish a specific QS or Guardian employability ranking for this concentration on the official program sources reviewed.

Experiential Learning (Research, Projects, Internships etc.)

The program is designed to connect business theory with practical pricing and analytics work, including database/SQL, business statistics, market research, sales, consumer behavior and pricing profitability. Texas A&M University–Kingsville also requires every College of Business Administration student to complete an Immersion Experience, giving students the opportunity to gain experience through a business internship, faculty/student research or study abroad.

Students can build practical and professional experience through:

Pricing and profitability: FINC 3355 Pricing for Profitability focuses directly on pricing decisions and profitability, giving the concentration its distinctive product-pricing focus.
Database and SQL: ISYS 3351 Database/SQL teaches students how to extract data and information from an organization's databases, an important technical component of business analytics.
Business analytics: ISYS 3330 Information Systems and Business Analytics develops the analytical and information-systems foundation used in business decision-making.
Market research: MKTG 3365 Marketing Research develops understanding of markets and customers, including their willingness to pay, which is directly relevant to pricing analysis.
Consumer analysis: MKTG 4350 Consumer Behavior examines the psychological, social and cultural factors underlying consumer behavior.
Business software: BUAD 1115 Intro to Business Software develops practical Excel skills covering graphs and charts, advanced functions, analytical tools, data manipulation, worksheet/workbook linking and macros.
Internships: Business students must complete an approved Immersion Experience, with Business Internship among the available options. TAMUK specifies a minimum of 150 work hours for College of Business Administration internships.
Faculty research: Students can satisfy the Immersion Experience through faculty/student collaborative research, providing an opportunity to work with faculty on business research.
Study abroad: Students may use an approved study-abroad experience as their required Immersion Experience, adding an international perspective to their business education.
Center for Negotiation: The College houses the Center for Negotiation, which focuses on negotiation skills, tactics and strategies relevant to business situations.
Professional development: The required Student Professional Development Program (SPDP) includes training in career knowledge, networking, professional image, interviewing, résumé development and job campaigns.

Progression & Future Opportunities

The concentration is designed around an emerging business function where organizations use market, industry and corporate data to analyze, establish and manage prices. TAMUK specifically identifies product pricing analysts, managers and directors as career possibilities and notes that product pricing is a cross-functional area with opportunities across industries.

Typical career paths include Product Pricing Analyst, Pricing Manager, Pricing Director and Business/Data Analyst, with additional opportunities across marketing, finance, sales, operations and business analytics.

Students can strengthen their transition from study to employment through:

Career Engagement: TAMUK's Office of Career Engagement provides career planning, job-search assistance, employment decision-making support, practice sessions, job-skills workshops and career fairs. Students can also use Javelina Careers powered by Handshake to access employment and internship opportunities.
Student Professional Development Program: SPDP is a graduation requirement for College of Business majors and covers personal development, industry and career knowledge, organizational leadership panels, networking, professional image, résumé preparation, interviewing and job campaigns.
Industry experience: The required Immersion Experience can be completed through a business internship, faculty/student collaborative research or study abroad, allowing students to graduate with an approved practical or research experience.
Employer access: TAMUK's internship system allows College of Business students to connect with organizations offering internships, with the university requiring at least 150 work hours for an internship experience.
Employment preparation: Career Engagement provides interview practice, job-skills workshops, career fairs and employment/internship resources through Javelina Careers.
Accreditation: AACSB accreditation applies to the College of Business Administration's BBA and MBA programs, providing an established external quality framework for the business education.
Graduation requirements: The BBA requires 120 credit hours, and BBA candidates must complete the ETS Major Field Test for the Bachelor's Degree in Business as part of the graded requirements for MGMT 4390.
Employment statistics and salary: I did not find a current, concentration-specific employment rate or salary figure published on the official TAMUK pages reviewed, so no unsupported figure is included here.

Further Academic Progression: Graduates can continue into postgraduate business education, including Texas A&M University–Kingsville's Master of Business Administration (MBA). The College also offers a graduate Business Analytics certificate covering information systems and business analytics, databases and data warehousing, exploratory data analysis and visualization, and predictive analytics, providing a relevant route for students who want to deepen their analytics expertise.