B.B.A. in Information Technology

4 Years On Campus Bachelors Program

Texas Tech University

Program Overview

The Bachelor of Business Administration in Information Technology at Texas Tech University’s Jerry S. Rawls College of Business is designed for students who want to combine business knowledge with technology, learning how to use data and computing solutions to address real organizational challenges. Students build expertise in areas such as systems analysis and design, database management, software development, networking, information security, and data analytics, with the option to develop their studies through Systems or Data Analytics concentrations.

Curriculum Structure

Year 1: Students begin by establishing their business and quantitative foundations through Rawls' introductory curriculum, while developing the analytical and technology-oriented skills needed for later IT coursework. The updated Rawls Foundations curriculum emphasizes four competencies—Business Minded, Human Centric, Data Driven, and Tech Savvy—and introduces students to practical business experiences from the beginning of their degree.

Year 2: Students move further into business and technology preparation, with the recommended IT pathway allowing students to take ISQS 3345 – Analytics and Development with Python and ISQS 3348 – Database Management Systems as they progress into upper-division study. These courses introduce programming-based analytics and database technologies that form the foundation for more advanced IT work.

Year 3: Students develop broader technical and business capabilities through ISQS 3358 – Business Intelligence, BECO 3310 – Applied Business Economics, and SCM 3353 – Supply Chain and Operations Management, while MKT 3350 – Marketing for a Global Marketplace adds an understanding of business in a global environment. The curriculum connects technology with communication, management, finance, marketing, and operational decision-making.

Year 4: Students specialize in either systems or data analytics. Systems students can study ISQS 3349 – Data Communications and Security, ISQS 3360 – Information Security, ISQS 4350 – Information Systems Project Management, and ISQS 4351 – Web Design Implementation, while the Data Analytics concentration includes ISQS 3352 – Data Visualization, ISQS 4370 – Data Mining, ISQS 4371 – Analytics for Optimal Decision Making, and ISQS 4373 – Simulation for Business Analytics; both pathways include ISQS 4349 – Information Systems Analysis and Design.

Focus areas

Systems analysis and design, database administration, systems development, software development, information security, networking, data management, data analytics, business intelligence, data visualization, data mining, business analytics, information systems project management.

Learning outcomes

Students develop the ability to analyze business and technology problems, design and manage information systems, work with databases and data, apply analytical tools to business decisions, develop technology solutions, manage information security, and connect technical solutions with organizational needs.

Professional alignment (accreditation)

The Jerry S. Rawls College of Business is AACSB accredited, with undergraduate accreditation dating back to 1958; its accreditation was renewed in 2023 for another five-year period. Texas Tech University is also accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).

Reputation (employability rankings)

Rawls College's current career-outcomes page reports an 86.5% positive career outcome rate for IT/MIS and an average salary of $64,053 for Information Technology graduates in its reported undergraduate data. The college's 2026 IT program material separately reports an 86.7% job placement rate for the 2023–24 academic year, noting that the figure depends on market conditions, response rate, graduate numbers, and students pursuing advanced degrees.

Experiential Learning (Research, Projects, Internships etc.)

Students in the Information Technology BBA gain practical experience by connecting technology with actual business problems. Beginning with students entering Rawls in Fall 2025, the college requires an Industry-Engaged Practical Learning Requirement (IEPLR), which can be fulfilled through an industry-related project, internship, or applied experience; the curriculum also embeds first-year, sales, mentoring, and global experiences into selected business courses.

The program's technical coursework provides opportunities to work with programming, databases, business intelligence, data visualization, security, systems analysis, and analytics, while Rawls' student organizations and industry connections provide additional opportunities to develop professional networks:

Python development and analytics: ISQS 3345 – Analytics and Development with Python develops programming and analytics capabilities relevant to business applications.
Database technologies: ISQS 3348 – Database Management Systems gives students focused preparation in database management.
Business intelligence: ISQS 3358 – Business Intelligence develops skills for using information and analytics to support business decisions.
Data visualization and mining: Students following the Data Analytics concentration can work with ISQS 3352 – Data Visualization and ISQS 4370 – Data Mining, followed by Analytics for Optimal Decision Making and Simulation for Business Analytics.
Systems and cybersecurity: The Systems concentration includes Data Communications and Security, Information Security, Information Systems Project Management, and Web Design Implementation.
Industry-Engaged Practical Learning: New Rawls students must complete an industry-related project, internship, or applied experience before graduation, giving students a structured opportunity to apply classroom learning.
Alumni mentoring: The Mentoring Experience in MGT 3370 pairs students with Rawls alumni for career guidance, leadership insights, and professional networking.
Association of Information Technology Professionals: AITP provides IT-focused students with opportunities to develop professional connections and become more marketable in technology careers.
Industry exposure: Rawls' Industry-Engaged Practical Learning framework is specifically designed to strengthen practical skills, problem solving, industry connections, networking, and career readiness.
Real-world project experience: A 2026 Texas Tech IT graduate described completing projects involving gathering data and designing IT systems during his time at Rawls.

Progression & Future Opportunities

The Information Technology BBA prepares graduates for careers that connect technology, data, systems, and business decision-making. Texas Tech identifies career possibilities including Business Analytics, System Analysis, Data Analytics, Software Development, Database Administration, and Software Security, while the degree's two concentrations allow students to develop either systems-focused or data-analytics-focused expertise.

Typical career roles include Business Analyst, Systems Analyst, Data Analyst, Software Developer.

Key progression opportunities include:

Career support: Rawls College maintains career services focused on helping students secure internships and employment, while Texas Tech's Career Center provides resources such as resume reviews and employer events.
Employment outcomes: Rawls currently reports an 86.5% positive career outcome rate for IT/MIS and an average annual salary of $64,053 for Information Technology in its undergraduate career-outcomes data.
Recent program data: Rawls' 2026 IT program material reports an 86.7% job placement rate for the 2023–24 academic year.
Industry engagement: The mandatory IEPLR for students entering from Fall 2025 provides a structured route to complete an industry project, internship, or applied experience before graduation.
Professional networking: AITP gives IT students opportunities to connect with other IT students and professionals, while the Rawls Advisory Council connects the college with business leaders who contribute to mentorship, professional guidance, recruitment, and placement efforts.
Industry relevance: The program's technical preparation spans systems analysis, database administration, software development, data analytics, security, and business intelligence—areas identified by Rawls as preparation for industry demand.
Accreditation value: AACSB accreditation provides an internationally recognized quality framework for business education, and Rawls has maintained undergraduate AACSB accreditation since 1958.

Further Academic Progression: Graduates can continue into advanced study at Texas Tech, including graduate programs offered through Rawls College. The college currently lists graduate pathways alongside its undergraduate programs, allowing students to build on their business and technology background with further specialized study.