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4 Years On Campus Bachelors Program
Texas Tech UniversityThe BBA in Marketing at Texas Tech University equips students with a robust understanding of consumer behavior, data-driven decision-making, and the creative strategies that define effective marketing campaigns. Students develop essential skills in market research, brand strategy, sales, advertising, and customer relationship management, preparing them for careers across multiple sectors.
Offering: Optional Sales and Customer Relationship Management Certificate
Course Overview:
Core Marketing Curriculum
Consumer Behavior
Advertising and Promotion
Data-Driven Marketing
Product Strategy and Pricing
Global and Social Marketing
Sales and Customer Relationship Management Certificate (Optional)
Customer Relationship Management
Personal Selling
Sales Analytics and Data Strategies
Sales Management
Electives
Five upper-level marketing courses
Two junior/senior-level business electives
Communication Literacy Requirement
Communication
Professional Communication
Information Systems
Advanced Marketing Communication Courses
Student Organizations:
Join marketing and sales-focused clubs to develop leadership and collaborative skills
Hands-on Projects:
Real-world campaigns, case studies, and competitions
Networking Events:
Exposure to industry professionals and recruiters
Final Year Capstone Project
Job Placement Rate: 92.8%
Career Paths:
Consumer and Industrial Sales
Event and Services Marketing
Public Relations and Digital Advertising
New Product Development and Pricing Strategy
Graduate Study: MBA, MS in Marketing, or Digital Strategy
Career Support: Rawls Career Management Center provides job placement, resume help, and employer networking
You can apply through the Common App, ApplyTexas or TTU International Application.Scholarship Consideration: Texas Tech University offers a high-quality education recognized nationally for its value and return on investment. Applicants can choose to apply without SAT or ACT scores under the test-optional policy, which also applies to merit scholarship eligibility. Applicants must indicate their test-optional status on the application; once an admission decision is made, this designation cannot be changed. SAT/ACT Update: Texas Tech University has extended its test-optional admission policy and allowing applicants to decide whether to include SAT or ACT scores with their application.School Report & Final Report RequiredCommon App personal essay is optionalSupplemental Application Documents: Essays using prompts from ApplyTexas or Common App, Letter(s) of Recommendation, College Transcripts for Dual Credit IB, AP or any other test scores, Resume.Scholarship details: General Scholarships: General Scholarships: Automatically considered when applying via ApplyTexas or Common App. Early application boosts chances. Presidential Merit Scholarships: For high-achieving first-time freshmen and transfers. Apply by April 1 for guaranteed fall consideration. Non-residents may qualify for in-state tuition. National Merit Finalists: First-choice students may receive full funding (tuition, fees, housing, etc.). Test-Optional Scholarships: Students may choose to apply with or without test scores. This choice is final once admissions decisions are released. External Scholarships: Additional opportunities available from private donors and organizations. Explore more at TTU ScholarshipsThis college does not use a writing supplement for any additional writing requirements.Brand ManagerDigital Marketing AnalystMarket ResearcherSales ManagerPublic Relations OfficerAdvertising SpecialistBusiness Development ExecutiveCRM Strategist
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