1. Towson University
  2. Program
  3. Bachelors
  4. Business Administration BS Marketing

Business Administration BS Marketing

4 Years On Campus Bachelors Program

Towson University

Program Overview

The B.B.A. in Marketing program provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution.

Program Key Stats




Eligibility Criteria

2.8
36
82

1130
6.5

Additional Information & Requirements

Students will be evaluated based on their GPA, including satisfactory completion of the Required High School Curriculum and all other requested documentation. Students who have SAT or ACT scores may still submit them.

Career Options

  • Educator
  • Marketing manager
  • Medical and health services manager
  • Financial manager
  • Database administrator

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