Bachelors in Business Administration Marketing

4 Years On Campus Bachelors Program

Truman State University

Program Overview

No matter what its size, a firm must constantly track consumers, monitor the economic and sales environment, and keep an eye on the competition. If you're curious about what makes people tick and want more in-depth exposure to the dynamic process of marketing that blends creativity, strategizing, analysis, and communication, consider choosing marketing as an area of concentration in our business administration program. Learn how to help a business acquire and retain customers for products and services.

Program Key Stats

$28425 (Annual Cost)



Eligibility Criteria

2.8
33
80

1246

Additional Information & Requirements

Career Options

  • Bank manager
  • Benefits manager
  • Compensation manager
  • Employee relations manager

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