1. University at Albany SUNY
  2. Program
  3. Bachelors
  4. BS Business Administration in Marketing

BS Business Administration in Marketing

4 Years On Campus Bachelors Program

University at Albany SUNY

Program Overview

In the marketing concentration of UAlbany s business administration major, delve into the mysteries of buyer behavior, consumer and business relationships, and the complex interrelationships comprising modern marketing strategy. Learn the tools businesses use to identify potential customers, introduce products to target markets, manage the products, channel, and promotion mix and continually assess and improve market performance.

Program Key Stats

$26040 (Annual cost)



54 %

Eligibility Criteria

2.8
32
66

1230
6
70

Additional Information & Requirements

Academic records, extra-curricular interests, 250-500 word personal essay and one teacher or counselor letter of recommendation, International Financial Statement, IELP, TOEFL (Internet-based test: 70, Paper-based test: 523), IELTS (6.0 band score)

Career Options

  • Advertising
  • Promotions and Marketing Managers
  • Market Research Analyst
  • Sales Manager

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