BBA Business Administration - General Studies

The Bachelor of Arts in Business Administration (B.A.B.A.) at the University of Florida offers a unique interdisciplinary approach to business education. Unlike a traditional BBA, this degree integrates a robust business core with an individualized area of specialization outside the Heavener School of Business. Students benefit from a curriculum designed to foster both analytical and communication skills, while allowing flexibility to explore personal or professional interests in fields such as foreign languages, pre-law, international studies, or communications.

The program includes a strong focus on career readiness, global awareness, and real-world application, culminating in a comprehensive CAPSIM business simulation experience. This degree is ideal for students seeking a broad-based business education combined with cross-disciplinary expertise.

Course Overview

Core Business Curriculum (32 credits):

• Business Finance (FIN 3403)

• Principles of Management (MAN 3025)

• Operations and Supply Chain Management (MAN 4504)

• Principles of Marketing (MAR 3023)

• International Business (GEB 3373)

• Legal Environment of Business (BUL 4310)

• Business Statistics (QMB 3250)

• Business Analytics & AI (QMB 3302)

Area of Specialization (12–16 credits):

• Chosen from disciplines outside business (e.g., pre-law, languages, communications, international studies)

• Upper-division (3000/4000-level) coursework only

Professional Communication Course (3 credits):
Choose from:

• Professional Writing in Business (GEB 2216)

• Professional Speaking (GEB 3218)

• Public Speaking (SPC 2608)

• Advanced Argumentative Writing (ENC 3312)

Career Readiness Sequence (6 credits):

• Explore (1 cr): GEB 2030 or similar

• Enrich (2 cr): GEB 3931 or similar

• Apply (1 cr): Internship, externship, or study abroad 

• Advance (2 cr): GEB 4900 - Leadership Launch

Capstone Requirement:

• CAPSIM Business Simulation (integrated in MAN 4504)